Fitness Superstore

About Fitness Superstore

Founded in 1994, Fitness Superstore has established itself as the UK's largest and most trusted supplier of specialist fitness equipment. With a history spanning nearly three decades, the company has built a reputation for its unwavering commitment to quality, competitive pricing, and a resolute customer-first approach. Headquartered in Northampton, Fitness Superstore operates 11 showrooms nationwide, providing a tangible experience for customers to see, feel, and touch products before purchasing. Their success, with a net turnover exceeding £27 million, is a testament to their dedication to providing exceptional fitness solutions.

Explore Our Extensive Product Range

Whether you're setting up a personal home gym or equipping a commercial fitness facility, Fitness Superstore offers an unrivalled selection. The core of their offering includes a vast array of cardio machines such as treadmills (including folding and commercial models), elliptical cross trainers, and a variety of exercise bikes (upright, recumbent, and racers). Beyond cardio, their inventory boasts robust rowing machines, versatile multi gyms for comprehensive strength training, and a full range of boxing equipment. Shoppers can also find essential weights, dumbbells, kettlebells, and even table tennis tables, ensuring every fitness need is met.

Leading Brands and Exclusive Access

Fitness Superstore prides itself on offering not only leading high street fitness brands but also exclusive access to popular US fitness brands like Body Solid, Vectra, Powertec, Octane Fitness, Stairmaster, and NordicTrack. Many of these brands have received numerous "best buy" awards, reflecting their superior quality and performance. This commitment to stocking premium, award-winning equipment ensures that customers always have access to the best products on the market.

Your Seamless Shopping Experience

Shopping at Fitness Superstore is designed to be convenient and supportive. Customers can place orders online, over the phone, or by visiting one of their physical stores. Expert sales staff, fully trained by manufacturers, are on hand to offer informed advice. The company provides flexible payment options, including interest-free credit for orders over £299, making high-value purchases more manageable. With fast UK-wide delivery from their massive Northampton distribution centre and a clear returns policy, Fitness Superstore ensures a hassle-free purchasing journey from start to finish.