We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.
Etta Loves UK offers scientific baby sensory essentials, including muslins, playmats, and teethers, expertly designed to support babies' visual and cognitive development.
No live deals right now from Etta Loves — you can still shop the latest below.
Shop at Etta LovesNew voucher codes, offers and price drops — straight to your inbox. No spam, unsubscribe anytime.
Etta Loves UK is a pioneering brand in baby sensory essentials, founded in 2016 by Jen Fuller. Driven by a passion for supporting early development, the company collaborates with visual experts to create products that are not only beautiful but also scientifically designed to aid babies' cognitive and visual growth. Based in London, Etta Loves has quickly gained recognition for its innovative approach to baby products, making sensory play accessible and enjoyable for families across the UK and internationally.
At the heart of Etta Loves is a carefully curated selection of sensory items. Shoppers can find a wide array of baby muslins, engaging playmats, soothing teethers, and versatile sensory strips. Each product is crafted with patterns and contrasts specifically tailored to different stages of a baby's visual development, from newborn to beyond. Popular items include the Sensory Hanging Squares and the Plant Print 3-Pack Muslins, all designed to provide optimal visual stimulation and support.
Etta Loves believes in making sensory play effortless and impactful. Their products are designed for "developing eyes," helping babies instinctively seek patterns that match what they can see. This focus on scientific principles ensures that every item, whether it's a sensory grasp ball or a pram toy, contributes to "calmer everyday moments" for both baby and parent. The brand's commitment to quality and expert collaboration sets it apart in the market for baby essentials UK.
Etta Loves offers a convenient online shopping experience, with products readily available for purchase on their website. They are also stocked by major retailers like John Lewis & Partners and Selfridges, providing multiple avenues for customers to discover their range. The brand values its customers, offering special discounts for NHS and healthcare workers, as well as military personnel, often through Blue Light Card. A dedicated Rewards Program and Refer a Friend scheme further enhance the shopping experience, providing benefits and savings for loyal customers.
Etta Loves was founded in 2016 and is headquartered in UK. It is part of Etta Loves Ltd., with None (products stocked by various retailers) locations.
NHS Discount
Etta Loves offers discounts for NHS and healthcare workers, typically accessible via providers like Blue Light Card.
Military / Blue Light Discount
Discounts for HM Armed Forces Veterans and Reserve Armed Forces are available, often through platforms like Blue Light Card.
Loyalty Programme
Rewards Program
The "Refer a Friend" program offers a discount to friends on their first purchase and rewards the referrer, as part of the wider Rewards Program.
UK delivery available
Returns Policy
14-day returns
Founded
2016
Headquarters
UK
Number of Stores
None (products stocked by various retailers)
Parent Company
Etta Loves Ltd.
Etta Loves UK is renowned for its scientific baby sensory essentials, designed by visual experts to support babies' cognitive and visual development from birth through their first year.
Etta Loves offers a range of baby essentials including sensory muslins, playmats, teethers, sensory strips, grasp balls, and various bundles, all designed for developing eyes.
Yes, absolutely. All Etta Loves products are designed in collaboration with baby vision experts, featuring patterns and contrasts specifically chosen to stimulate and support a baby's visual and cognitive development.
Yes, Etta Loves offers discounts for NHS and healthcare workers, as well as HM Armed Forces Veterans and Reserve Armed Forces, typically accessible via platforms like Blue Light Card. They also have a Rewards Program and a Refer a Friend scheme.
You can contact Etta Loves UK customer service via email at help@ettaloves.com. A specific UK phone number is not readily available, but a US number is listed on their US contact page.
Yes, Etta Loves operates international warehouses in the Netherlands for EU customers and within mainland USA for US customers, indicating they facilitate international shipping.
No reviews yet for Etta Loves
Be the first to write a reviewEtta Loves offers discounts for NHS and healthcare workers, typically accessible via providers like Blue Light Card.
Discounts for HM Armed Forces Veterans and Reserve Armed Forces are available, often through platforms like Blue Light Card.
Get free delivery on orders over £50 at Etta Loves.
The "Refer a Friend" program offers a discount to friends on their first purchase and rewards the referrer, as part of the wider Rewards Program.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
| Standard Delivery | UK delivery available |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | 14-day returns |
| Student Discount | Not available |
| NHS Discount | Etta Loves offers discounts for NHS and healthcare workers, typically accessible via providers like Blue Light Card. |
| Military Discount | Discounts for HM Armed Forces Veterans and Reserve Armed Forces are available, often through platforms like Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2016 |
| Headquarters | UK |
Last updated: June 2026
Opens in a new tab
Be the first to review
Natural Baby Shower
Discover Natural Baby Shower Ltd, your trusted UK retailer for a wide range of essential and eco-friendly baby products, from nursery furniture to feeding accessories, ensuring a gentle start for your little one.
Brick Deals
Brick Deals is your premier UK online destination for LEGO® enthusiasts, offering an extensive collection from the latest releases to rare, hard-to-find sets.
Chicco
Chicco supports parents through every stage of their unique journey, offering a comprehensive range of baby essentials from feeding and sleeping solutions to travel gear and playtime accessories.
Wowow Toys
Wowow Toys is your premier online UK toy shop, offering a fantastic range of popular and exclusive children's toys, from classic dolls prams and scooters to beloved Peppa Pig playsets, all with flexible payment and Free Next Day Delivery.
Muscle Food
Muscle Food is your go-to UK online shop for healthy, high-protein foods, lean meats, and convenient meal plans delivered straight to your door to support your health and fitness goals.
Customer Service
1-706-523-4489Customer Service Email
help@ettaloves.comCustomer Service Hours
Not specified
