e.l.f. cosmetics
Discover e.l.f. cosmetics UK for affordable, high-quality, clean, vegan, and cruelty-free makeup and skincare designed to empower every eye, lip, and face.
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Shop at e.l.f. cosmeticsAbout e.l.f. Cosmetics UK
Founded in 2004, e.l.f. Cosmetics has rapidly grown to become a global leader in accessible, high-quality beauty. With a strong presence in the UK, e.l.f. is committed to providing innovative makeup and skincare products that are both effective and affordable. The brand's philosophy centres around empowering individuals to express themselves through beauty, without compromising on quality or ethical standards. From its headquarters in Oakland, California, e.l.f. Beauty, Inc. continues to push boundaries in the cosmetics industry, making clean and conscious beauty available to all.
Explore the e.l.f. Product Range
The e.l.f. Cosmetics UK website, elfcosmetics.co.uk, is your gateway to a comprehensive selection of beauty essentials. Discover their popular makeup collections for eyes, lips, and face, including award-winning foundations, vibrant eyeshadows, long-lasting lipsticks, and essential primers. Beyond makeup, e.l.f. also offers an impressive range of skincare products designed to nourish, protect, and revitalise your complexion. Shoppers can easily find best-selling makeup and skincare items, ensuring they get the most sought-after products.
Commitment to Ethical and Sustainable Beauty
e.l.f. Cosmetics stands out for its unwavering dedication to ethical beauty. All products are 100% vegan and cruelty-free, proudly displaying the Leaping Bunny certification. This means no animal testing at any stage of product development. Furthermore, e.l.f. is committed to environmental responsibility through its Project Unicorn initiative, which aims to reduce packaging waste and promote more sustainable options across its product lines. Choosing e.l.f. means choosing beauty that's good for you and the planet.
Shopping Experience and Exclusive Benefits
Shopping at e.l.f. Cosmetics UK is designed to be rewarding. Join the e.l.f. Beauty Squad loyalty programme to earn points on every purchase and unlock exclusive rewards, including discounts and free products. The brand frequently offers promotions such as “Everything’s £5 when you pick 5!” providing incredible value. Students, NHS staff, and military personnel can also benefit from special discounts, making e.l.f.'s affordable range even more accessible. Stay connected by downloading the e.l.f. app or signing up for email exclusives to get early access to new products and promotions.
e.l.f. cosmetics was founded in 2004 and is headquartered in Oakland, California, USA. It is part of e.l.f. Beauty, Inc., with Thousands of retail locations globally locations.
Discounts & Loyalty
Student Discount
Student discount available via partner platforms
NHS Discount
NHS staff and healthcare professionals can enjoy a 25% discount on e.l.f. Cosmetics orders, typically on orders over £30. This discount can be accessed by signing up or logging into GoCertify.
Military / Blue Light Discount
Veterans and military personnel can receive a 25% discount on e.l.f. Cosmetics orders, usually on orders over £30. Eligibility is confirmed through GoCertify.
Gift Cards Available
Loyalty Programme
Beauty Squad
Points on every purchase, birthday gift, exclusive offers, early access to new products, and free shipping rewards
Shipping & Returns
Free delivery on orders over £25. Standard delivery 3-5 working days.
Returns Policy
Returns accepted within 30 days. Items must be unused in original packaging.
Company Information
Founded
2004
Headquarters
Oakland, California, USA
Number of Stores
Thousands of retail locations globally
Parent Company
e.l.f. Beauty, Inc.
Payment Methods
Sustainability
100% vegan and cruelty-free. Committed to clean beauty free from harmful ingredients.
Frequently Asked Questions
Is e.l.f. Cosmetics vegan?
Yes, all e.l.f. Cosmetics products are 100% vegan, containing no animal-derived ingredients.
Is e.l.f. cruelty-free?
Yes, e.l.f. Cosmetics is certified cruelty-free and does not test on animals. Products are not sold in markets requiring animal testing.
What does e.l.f. stand for?
e.l.f. stands for Eyes Lips Face, reflecting the brand's focus on makeup for these key areas.
What is e.l.f. Beauty Squad?
Beauty Squad is e.l.f.'s loyalty programme where you earn points on purchases, receive birthday gifts, and get early access to new products.
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Student discount
Student discount available via partner platforms
NHS discount
NHS staff and healthcare professionals can enjoy a 25% discount on e.l.f. Cosmetics orders, typically on orders over £30. This discount can be accessed by signing up or logging into GoCertify.
Military & Blue Light discount
Veterans and military personnel can receive a 25% discount on e.l.f. Cosmetics orders, usually on orders over £30. Eligibility is confirmed through GoCertify.
Free delivery
Get free delivery on orders over £25 at e.l.f. cosmetics.
Join Beauty Squad
Points on every purchase, birthday gift, exclusive offers, early access to new products, and free shipping rewards
Gift cards available
Buy discounted e.l.f. cosmetics gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
e.l.f. cosmetics Quick Facts
| Standard Delivery | Free delivery on orders over £25. Standard delivery 3-5 working days. |
| Free Delivery | Orders over £25 |
| Click & Collect | Not available |
| Returns Policy | Returns accepted within 30 days. Items must be unused in original packaging. |
| Student Discount | Student discount available via partner platforms |
| NHS Discount | NHS staff and healthcare professionals can enjoy a 25% discount on e.l.f. Cosmetics orders, typically on orders over £30. This discount can be accessed by signing up or logging into GoCertify. |
| Military Discount | Veterans and military personnel can receive a 25% discount on e.l.f. Cosmetics orders, usually on orders over £30. Eligibility is confirmed through GoCertify. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay |
| Founded | 2004 |
| Headquarters | Oakland, California, USA |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
0845 6788 818Customer Service Email
info@elfcosmetics.co.ukCustomer Service Hours
Contact via email
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