Dreams

Dreams

Dreams is the UK's leading bed and mattress specialist, offering a vast selection of beds, mattresses, and bedroom furniture designed for your best night's sleep, with free nationwide delivery.

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About Dreams – The UK's Sleep Experts

Dreams, established in 1985, has grown to become the UK's largest bed and mattress retailer. With over 220 stores nationwide and a robust online presence at dreams.co.uk, the company is dedicated to providing high-quality sleep solutions. Headquartered in Loudwater, High Wycombe, Dreams is part of Somnigroup International, continuously innovating to ensure customers find their perfect rest. Their commitment extends beyond sales, focusing on environmental sustainability and excellent customer service.

Discover Your Perfect Sleep Solution

Extensive Bed & Mattress Range

At Dreams, you can explore an unparalleled selection of beds and mattresses. From practical single beds for smaller spaces to luxurious super king beds, every size is catered for. Choose from stylish bed frames, versatile divan beds, or space-saving ottoman beds with integrated storage. Their mattress collection is equally diverse, featuring various comfort levels – firm, medium, soft – and advanced technologies, including those "Born from NASA technology" for superior support and comfort. Dreams also offers a wide array of headboards and bedroom furniture to complete your desired aesthetic.

Quality and Innovation You Can Trust

Dreams is committed to quality, offering a comfort guarantee on many mattresses. They frequently run promotions, including "FLASH DEAL" and "CLEARANCE" sales, allowing customers to save on premium products. The brand also highlights popular bundles, simplifying the process of buying a coordinated bed set. With a strong emphasis on UK manufacturing, Dreams ensures high standards and a reduced carbon footprint, making them a responsible choice for your bedroom needs.

A Seamless Shopping Experience

Shopping at dreams.co.uk is designed for convenience. Benefit from free delivery nationwide, ensuring your new bedroom essentials arrive without extra cost. Dreams provides comprehensive customer support, accessible via phone (0345 646 0697) or email (customerservices@dreams.co.uk), with extended opening hours. Students can enjoy a 10% student discount through UNiDAYS and Student Beans, while NHS staff may find healthcare discounts available. Dreams is dedicated to making the journey to a better night's sleep as smooth and affordable as possible.

Dreams was founded in 1985 and is headquartered in High Wycombe, United Kingdom. It is part of Dreams Ltd, with 200+ locations.

News & Updates

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Palmer’s launches Westfield pop up ahead of Superdrug rollout

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Palmer’s is celebrating the launch of its NEW Tahitian Vanilla Body Range, with its first ever pop up activation, inside London’s Westfield White City shopping mall, where it will be open to the public from Friday 27th March through to Sunday 29th March 2026 inclusive. Palmer’s Vanilla Dreams Diner is where soft...

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By Fiona Briggs
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Dreams expands Northeast footprint with Sunderland store and new distribution centre

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Dreams, the UK’s most loved bed retailer, is expanding its footprint in the North East to meet growing consumer demand, with the opening of a new distribution centre and store in Sunderland. The investment brings together a new retail location at Pallion Retail Park and a dedicated distribution centre on the same site, strengthening Dreams’ ability to...

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By Fiona Briggs
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Discounts & Loyalty

Student Discount

Student discount available

NHS Discount

NHS discount available

Gift Cards Available

Shipping & Returns

Free delivery on all orders; next-day delivery available; old bed removal service available

Returns Policy

40-night comfort guarantee on mattresses; 14-day returns on other items

Company Information

Founded

1985

Headquarters

High Wycombe, United Kingdom

Number of Stores

200+

Parent Company

Dreams Ltd

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
Finance options
Sustainability

Old bed recycling service; committed to responsible sourcing

Frequently Asked Questions

What types of beds and mattresses does Dreams offer?

Dreams offers a wide range of beds including super king, king, double, small double, and single beds, as well as ottoman and storage beds. Their mattress selection caters to various comfort levels, from firm to soft, and includes innovative options like those born from NASA technology.

What is Dreams' delivery policy?

Dreams provides free delivery nationwide across the UK. For specific details regarding delivery times and common questions, you can visit their Help Centre or contact customer services.

How do returns and refunds work at Dreams?

Dreams offers a comfort guarantee on many of their products. For information on how to return an item or request a refund, please refer to the 'Common Returns & Refunds questions' section in their Help Centre or get in touch with their customer service team.

Does Dreams offer any discounts?

Yes, Dreams offers a 10% student discount via UNiDAYS and Student Beans. They also provide healthcare discounts for NHS employees and healthcare staff, accessible through the Health Service Discounts website.

What are Dreams' sustainability efforts?

Dreams is committed to environmental sustainability, having recycled over 1.5 million bed items and ensuring none of their waste goes to landfill. They utilise electric vehicles for 81% of their fleet, focus on energy efficiency, use renewable electricity, and produce UK-made products with 100% recycled plastic at their Bed Factory.

How can I contact Dreams customer service?

You can contact Dreams customer services by phone at 0345 646 0697 (for Northern Ireland customers: 028 9050 8300). For email enquiries, you can reach customer.care@hometime.co.uk (specifically for Northern Ireland & ROI customers), or use the general contact options available via their Help Centre.

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3 Ways to Save at Dreams in 2026

  1. Student discount

    Student discount available

  2. NHS discount

    NHS discount available

  3. Gift cards available

    Buy discounted Dreams gift cards from cashback sites to save even more.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Dreams Quick Facts

Standard DeliveryFree delivery on all orders; next-day delivery available; old bed removal service available
Free DeliveryNot available
Click & CollectNot available
Returns Policy40-night comfort guarantee on mattresses; 14-day returns on other items
Student DiscountStudent discount available
NHS DiscountNHS discount available
Military DiscountNot available
International ShippingNot available
Payment MethodsVisa, Mastercard, American Express, PayPal, Finance options
Founded1985
HeadquartersHigh Wycombe, United Kingdom

Last verified: February 2026