Dance Direct
Dance Direct offers a wide collection of stylish and quality dancewear, shoes, costumes, and accessories, making dance accessible and affordable for UK and European dancers.
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Shop at Dance DirectAbout Dance Direct
Dance Direct has established itself as a leading retailer of dancewear across the UK and Europe. Founded by former professional ballet dancers, the company's mission is to make quality dance apparel and accessories accessible and affordable for everyone. For over 15 years, Dance Direct has been a trusted partner for dancers, supporting their journey from their very first steps to professional careers by providing essential gear without the prohibitive cost.
Explore Our Dancewear Collection
Dancewear for Every Style
Whether you're into ballet, jazz, tap, or character dance, Dance Direct offers a comprehensive range of products. Their inventory includes everything from foundational dancewear and specialist shoes to elaborate costumes and practical accessories like ankle and leg warmers. They also cater to themed performances with unique costume options such as 'Flappers, Gangsters & Molls' and 'Cowboys, Cowgirls & Native Americans'.
Top Brands & Exclusive Lines
Dance Direct is proud to be the exclusive UK supplier of Plume dance clothing, known for its exceptional quality and value. Shoppers can also find an extensive selection from globally recognised brands, including Bloch, Capezio, and Pineapple. Through their collaboration with Revolution Dancewear, they provide high-quality, ready-to-wear costumes that simplify preparation for shows and performances, complete with accessories for convenience.
Shopping with Dance Direct
Enjoy a customer-focused shopping experience with Dance Direct. Benefit from free standard UK delivery on orders over £50 and a straightforward 28-day no-quibble returns policy, including a free returns option for UK customers. Students can take advantage of a 10% discount through Student Beans, making quality dancewear even more affordable. Dance Direct ships internationally, ensuring dancers across Europe and beyond can access their extensive range.
Dance Direct is headquartered in UK, with 0 locations.
Discounts & Loyalty
Student Discount
10% Student Discount available, partnered with Student Beans to support young dancers with their costs and career progression.
Shipping & Returns
Orders are despatched Monday to Friday, typically within 72 hours. Free standard delivery on UK orders over £50; £3.95 for orders under £50. Standard delivery is a 48-hour trackable service with Royal Mail. Next business day delivery available for orders placed before 3pm.
Returns Policy
28-day no quibble returns guarantee for a refund. Free returns option for UK customers. Returned goods must be in original packaging & fit for re-sale. Items returned from outside UK must be clearly marked 'Goods being returned to the UK' to avoid customs charges.
Company Information
Headquarters
UK
Number of Stores
0
Payment Methods
Sustainability
Grass & Co. is committed to natural wellness, utilising transparent sourcing and organic extracts. Their philosophy, 'Born in nature. Built for modern life,' reflects their dedication to providing grounded, effective support from natural ingredients.
Frequently Asked Questions
What types of dancewear does Dance Direct offer?
Dance Direct offers a wide range of dancewear, including items for ballet, jazz, tap, and character dance. This includes dance shoes, costumes, accessories like ankle and leg warmers, and general dance apparel.
Do you offer student discounts?
Yes, Dance Direct provides a 10% student discount. They have partnered with Student Beans to offer this support to young dancers.
What is your delivery policy?
Orders are despatched Monday to Friday, typically within 72 hours. Free standard delivery is available for all UK orders over £50; orders under this amount are charged £3.95. Standard delivery is a 48-hour trackable service with Royal Mail. Next business day delivery is also available for orders placed before 3pm.
How do I return an item?
Dance Direct offers a 28-day no-quibble returns guarantee for a refund. UK customers have a free returns option. Items must be in their original packaging and fit for re-sale. Parcels returned from outside the UK must be clearly marked 'Goods being returned to the UK'.
What brands does Dance Direct stock?
Dance Direct is the exclusive supplier of Plume dance clothing. They also stock a broad selection from world-famous brands such as Bloch, Capezio, and Pineapple, and partner with Revolution Dancewear for costumes.
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Student discount
10% Student Discount available, partnered with Student Beans to support young dancers with their costs and career progression.
Free delivery
Get free delivery on orders over £50 at Dance Direct.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Dance Direct Quick Facts
| Standard Delivery | Orders are despatched Monday to Friday, typically within 72 hours. Free standard delivery on UK orders over £50; £3.95 for orders under £50. Standard delivery is a 48-hour trackable service with Royal Mail. Next business day delivery available for orders placed before 3pm. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | 28-day no quibble returns guarantee for a refund. Free returns option for UK customers. Returned goods must be in original packaging & fit for re-sale. Items returned from outside UK must be clearly marked 'Goods being returned to the UK' to avoid customs charges. |
| Student Discount | 10% Student Discount available, partnered with Student Beans to support young dancers with their costs and career progression. |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Headquarters | UK |
Last verified: February 2026
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