Cider

Cider is a direct-to-consumer womenswear brand founded in 2020, with its aesthetic and business geared toward Gen Z consumers. Founded by four friends including Michael Wang, Fenco Lin, and Yu Oppel, the brand quickly became a phenomenon, achieving unicorn status with a valuation exceeding $1 billion in just over a year.

Rooted in Los Angeles and Hong Kong, Cider serves customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. The brand secured four rounds of funding from prominent venture capital firms like Andreessen Horowitz (a16z) and IDG Capital.

With innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. The company has expanded globally with over 20 million app downloads within 3 years.