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Character Online is the web store of British toy company Character Options, selling Goo Jitzu stretchy figures, Doctor Who and Power Rangers toys, Fingerlings and pre-school toys.
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Character Online is the direct toy shop of The Character Group plc, a British toy company listed on AIM whose business was founded in 1991. The site is run by The Character Group plc (company 3033333) and Character Options Ltd (company 02587289). The group creates, makes and distributes toys and games, employs more than 200 people and has offices in Manchester, Denmark, Los Angeles, Hong Kong and China.
Toys can be browsed by age, from 0 to 3 years through to 9 years and over. Payment is taken by credit and debit card, Google Pay or Apple Pay.
Delivery to a mainland UK address costs £4.99, and UK orders over £20 travel free. Parcels going outside the UK pay a set charge that depends on the destination, and international orders are capped at 2kg; heavier orders need a quote from customer services before checkout.
Unopened, non-faulty toys can be sent back within 28 days of delivery, in their original packaging and with proof of purchase. For change-of-mind returns the customer pays the postage and the original delivery charge is not refunded; approved refunds reach the original payment method within 10 business days. Faulty toys get a returns number from customer services and can be refunded with delivery costs, exchanged or replaced. EU customers have 14 days to request a return.
Order and returns questions go to customer.service@charactergroup.plc.uk.
Character Online was founded in 1991. It is part of The Character Group plc.
Mainland UK £4.99; free on UK orders over £20. Outside the UK a set charge by destination applies, with a 2kg maximum order weight; heavier orders need a quote from customer services.
Returns Policy
Return unopened, non-faulty items within 28 days of delivery in original packaging with proof of purchase (EU customers: 14 days to request). Buyer pays return postage on change-of-mind returns; the original delivery charge is not refunded. Refund to the original payment method within 10 business days of approval. Faulty items: get a returns number for a refund including delivery, an exchange or a replacement.
Founded
1991
Parent Company
The Character Group plc
Mainland UK delivery costs £4.99, and UK orders over £20 are delivered free. Orders going outside the UK pay a set charge based on the destination and can weigh no more than 2kg.
Unopened, non-faulty toys can be returned within 28 days of delivery, in original packaging with proof of purchase. The buyer pays return postage on change-of-mind returns, and refunds reach the original payment method within 10 business days of approval.
Yes. Non-UK orders pay a set delivery charge that depends on the destination, with a 2kg maximum order weight. Heavier orders need a quote from customer.service@charactergroup.plc.uk before ordering.
Character Online is run by The Character Group plc (company 3033333) and Character Options Ltd (company 02587289). The group is listed on AIM, traces its business back to 1991 and employs more than 200 people.
Character's own ranges include Goo Jitzu, ChillFactor, Doctor Who, Flying Heroes, Teletubbies and Ben and Holly. It is also the exclusive UK distributor of Teenage Mutant Ninja Turtles, Fingerlings, Mash'ems, LankyBox and Aphmau toys.
Customer services issue a returns number for faulty items. The shopper can then choose a refund that includes the delivery cost, an exchange or a replacement, and is not charged for sending the faulty toy back.
Character Online accepts major credit and debit cards, Google Pay and Apple Pay. Questions about orders and payments go to customer.service@charactergroup.plc.uk.
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| Standard Delivery | Mainland UK £4.99; free on UK orders over £20. Outside the UK a set charge by destination applies, with a 2kg maximum order weight; heavier orders need a quote from customer services. |
| Free Delivery | Orders over £20 |
| Click & Collect | Not available |
| Returns Policy | Return unopened, non-faulty items within 28 days of delivery in original packaging with proof of purchase (EU customers: 14 days to request). Buyer pays return postage on change-of-mind returns; the original delivery charge is not refunded. Refund to the original payment method within 10 business days of approval. Faulty items: get a returns number for a refund including delivery, an exchange or a replacement. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Credit cards, Debit cards, Google Pay, Apple Pay |
| Founded | 1991 |
Last updated: October 2026
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Character Online on Shopperazzi →Customer Service Email
customer.service@charactergroup.plc.uk