Boucleme
Bouclème UK offers award-winning natural curly hair products, designed to define, hydrate, and strengthen every curl type with clean, plant-powered ingredients.
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About Bouclème UK
Bouclème UK is a pioneering brand in natural curly hair care, founded in London in 2014. Dedicated to celebrating and nurturing all curl types, Bouclème offers a range of plant-powered products designed to define, hydrate, and strengthen your natural curls. As an independent, female, and Black-owned business, Bouclème is committed to a positive impact, ensuring their products are rooted in nature, cruelty-free, and sustainably produced.
Explore the Bouclème Product Range
Award-Winning Curl Care
The Bouclème collection features a comprehensive suite of products for every step of your curl care routine. From their renowned Curl Defining Gel, celebrated for its ability to provide definition, moisture, and shine, to their innovative Silk Envelope Pillowcase designed to protect curls overnight, each item is crafted with natural, clean ingredients. Discover shampoos, conditioners, styling creams, and treatments specifically formulated to address the unique needs of dry, thirsty, or fine curls, ensuring healthy and vibrant results.
Commitment to Natural Ingredients
Bouclème prides itself on using naturally fragranced, plant-powered formulations. Their products are free from harsh chemicals, sulfates, and silicones, making them a safe and effective choice for those seeking a clean beauty regimen. This dedication extends to their ethical practices, being both cruelty-free and environmentally conscious.
Shopping with Bouclème UK
Enjoy a seamless shopping experience with Bouclème UK. They offer free UK delivery on orders over £40, ensuring your favourite curl care essentials arrive conveniently at your door. Customers can also benefit from the "Strong Curls Club" loyalty programme, earning points with every purchase and unlocking exclusive rewards. Bouclème also supports students and NHS workers with dedicated discounts, making premium curl care more accessible.
Boucleme was founded in 2014 and is headquartered in London, United Kingdom. It is part of Boucleme Ltd.
Discounts & Loyalty
Student Discount
Bouclème offers a 15% student discount via Student Beans for eligible college and university students in the UK.
NHS Discount
Bouclème offers a 15% NHS discount via Health Service Discounts for eligible healthcare workers.
Loyalty Programme
Strong Curls Club
Earn points on purchases and actions (like following on social media or signing up for SMS) which can be redeemed for discounts at checkout (£10 off for 100 points, £20 off for 200 points, £30 off for 300 points with a minimum spend of £60). The programme also includes VIP tiers (Inspired, Confident, Empowered) with benefits like point multipliers, birthday rewards, and early access to sales. A "Refer a Friend" program offers £10 off for both referrer and friend.
Shipping & Returns
Free UK delivery on orders over £30. International shipping available.
Returns Policy
30-day returns on unused and unopened products.
Company Information
Founded
2014
Headquarters
London, United Kingdom
Parent Company
Boucleme Ltd
Payment Methods
Sustainability
Bouclème is a positive impact brand, rooted in nature and cruelty-free. They are committed to being clean and green, using plant-powered, naturally fragranced formulations free from harsh chemicals, sulfates, and silicones. Their practices aim to do the right thing for the planet and community.
Frequently Asked Questions
What are Bouclème's delivery options?
Bouclème offers free UK delivery on orders over £40. They also ship internationally to various European countries, with specific shipping thresholds for different regions.
What is Bouclème's return policy?
Bouclème offers a "30 Day Guarantee," indicating a commitment to customer satisfaction. For detailed return instructions and terms, please contact their customer service team directly.
How can I contact Bouclème customer service?
You can reach Bouclème customer service by phone at 0203 637 0774 or via email at info@boucleme.co.uk. Their team is available to assist you from Monday to Friday.
Do Bouclème products work for all curl types?
Yes, Bouclème products are specifically designed to define, hydrate, and strengthen every curl type, from wavy to coily. They offer a range of solutions to address the unique needs of different curl patterns.
Does Bouclème offer any discounts?
Yes, Bouclème offers a 15% student discount via Student Beans and a 15% NHS discount via Health Service Discounts for eligible individuals.
What is the "Strong Curls Club"?
The "Strong Curls Club" is Bouclème's loyalty programme where you can earn points on purchases and other actions, which are redeemable for discounts. It also features VIP tiers with increasing benefits like point multipliers, birthday rewards, and early access to sales.
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Student discount
Bouclème offers a 15% student discount via Student Beans for eligible college and university students in the UK.
NHS discount
Bouclème offers a 15% NHS discount via Health Service Discounts for eligible healthcare workers.
Free delivery
Get free delivery on orders over £30 at Boucleme.
Join Strong Curls Club
Earn points on purchases and actions (like following on social media or signing up for SMS) which can be redeemed for discounts at checkout (£10 off for 100 points, £20 off for 200 points, £30 off for 300 points with a minimum spend of £60). The programme also includes VIP tiers (Inspired, Confident, Empowered) with benefits like point multipliers, birthday rewards, and early access to sales. A "Refer a Friend" program offers £10 off for both referrer and friend.
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Boucleme Quick Facts
| Standard Delivery | Free UK delivery on orders over £30. International shipping available. |
| Free Delivery | Orders over £30 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns on unused and unopened products. |
| Student Discount | Bouclème offers a 15% student discount via Student Beans for eligible college and university students in the UK. |
| NHS Discount | Bouclème offers a 15% NHS discount via Health Service Discounts for eligible healthcare workers. |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2014 |
| Headquarters | London, United Kingdom |
Last updated: June 2026
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