Bluebella
Bluebella offers award-winning, luxurious, and sensual lingerie, nightwear, and hosiery, empowering self-assured women to express their style with bold and inclusive designs.
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About Bluebella: Empowering Lingerie for the Modern Woman
Since its inception in London in 2005, Bluebella has redefined the landscape of luxury intimate apparel. Founded on the principle that strength and sensuality should be celebrated daily, this award-winning UK brand creates exquisite lingerie designed to empower women. Bluebella is more than just a lingerie retailer; it's a movement towards self-expression and confidence, offering bold and inclusive designs that resonate with the modern, self-assured woman.
Our Commitment to Quality and Design
Every piece in the Bluebella collection reflects a dedication to superior quality and innovative design. From the initial concept to the final stitch, meticulous attention is paid to ensure each garment is not only visually stunning but also comfortable and durable. The brand's philosophy centres on creating lingerie that makes women feel powerful and beautiful from the inside out, making it a go-to destination for those looking to buy Bluebella online.
Discover the Diverse Bluebella Product Range
The extensive selection at Bluebella caters to every desire and occasion. Explore a vast array of lingerie sets, individual bras (including specialist DD+ sizes), elegant knickers, and captivating bodysuits. For those seeking to add an extra layer of allure, the range includes sophisticated suspenders, daring harnesses, and classic bustiers, corsets & basques. Beyond intimate wear, discover luxurious nightwear, stylish hosiery, and a curated selection of accessories to complete any look.
Signature Collections and Styles
Bluebella continuously innovates with unique collections such as Crystal & Diamante, Elevated Essentials, Pearls, Latex, Bridal, Satin, and Sheer. These collections offer diverse aesthetics, from delicate and romantic to bold and provocative, ensuring there’s something for every taste. Whether you're searching for a special occasion piece or everyday luxury, Bluebella provides an unparalleled choice in women's lingerie UK.
Seamless Shopping Experience at Bluebella.com
As a dedicated online retailer, bluebella.com offers a user-friendly platform for customers worldwide. Enjoy efficient delivery services across the UK and to many international destinations. The dedicated customer care team is available to provide support and answer any questions, ensuring a smooth shopping journey. Bluebella is also proud to offer various discounts, including exclusive savings for students, individuals under 26, NHS staff, and military personnel, making luxury lingerie more accessible.
Bluebella was founded in 2005 and is headquartered in London, United Kingdom. It is part of The FSE Group, with Primarily online locations.
Discounts & Loyalty
Student Discount
Bluebella offers 15% off for students and those under 26, typically verified via Student Beans. Some sources mention 10% or 20% with a minimum spend.
NHS Discount
Bluebella offers a discount for NHS and healthcare workers, typically 10% off, which can be verified through Beans iD. Some sources mention 5% or 15%.
Military / Blue Light Discount
Bluebella offers discounts for military/armed forces personnel, with some sources stating 15% off using code BBFORCES15, while others mention 10% via Beans iD or SheerID, and 5% for veterans via Beans iD.
Loyalty Programme
Referral Program
Both the referrer and the friend receive a 15% discount on their first order through the referral program.
Shipping & Returns
Free UK delivery on orders over £50. Standard delivery 3-5 working days. Express available.
Returns Policy
28-day returns on unworn items with tags attached. Free UK returns.
Company Information
Founded
2005
Headquarters
London, United Kingdom
Number of Stores
Primarily online
Parent Company
The FSE Group
Payment Methods
Frequently Asked Questions
What is Bluebella's returns policy?
Bluebella accepts returns of unworn items with tags attached within 28 days of receipt. Refunds are processed within 4 to 14 working days of the return arriving at their warehouse. Please note that shipping costs are non-refundable.
Does Bluebella offer international shipping?
Yes, Bluebella ships internationally to many countries. Customers can select their country of residence to see correct prices, delivery times, and shipping costs. Please note that for delivery to the US, a separate US-specific website should be used as www.bluebella.com does not ship there directly.
How can I contact Bluebella customer service?
You can contact Bluebella's customer care team via email at customercare@bluebella.com. Their team is available Monday to Friday, 09:00-17:30 UK Time. You can also call them on +44 (0)203 176 7769 or 0203 176 6990.
Are there any discounts available at Bluebella?
Yes, Bluebella offers several discounts. Students and those under 26 can receive 15% off via Student Beans. NHS/healthcare workers and military personnel can also benefit from special discounts, typically verified through Beans iD or SheerID.
What types of products does Bluebella sell?
Bluebella specialises in women's lingerie, including bras, knickers, bodysuits, suspenders, and harnesses, as well as luxurious nightwear, hosiery, and accessories. They offer a wide range of styles, from everyday essentials to provocative and bridal collections, with options for DD+ sizing.
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Bluebella have 4 offers available right now saving up to 50%.
Student discount
Bluebella offers 15% off for students and those under 26, typically verified via Student Beans. Some sources mention 10% or 20% with a minimum spend.
NHS discount
Bluebella offers a discount for NHS and healthcare workers, typically 10% off, which can be verified through Beans iD. Some sources mention 5% or 15%.
Military & Blue Light discount
Bluebella offers discounts for military/armed forces personnel, with some sources stating 15% off using code BBFORCES15, while others mention 10% via Beans iD or SheerID, and 5% for veterans via Beans iD.
Free delivery
Get free delivery on orders over £50 at Bluebella.
Join Referral Program
Both the referrer and the friend receive a 15% discount on their first order through the referral program.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Bluebella Quick Facts
| Standard Delivery | Free UK delivery on orders over £50. Standard delivery 3-5 working days. Express available. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | 28-day returns on unworn items with tags attached. Free UK returns. |
| Student Discount | Bluebella offers 15% off for students and those under 26, typically verified via Student Beans. Some sources mention 10% or 20% with a minimum spend. |
| NHS Discount | Bluebella offers a discount for NHS and healthcare workers, typically 10% off, which can be verified through Beans iD. Some sources mention 5% or 15%. |
| Military Discount | Bluebella offers discounts for military/armed forces personnel, with some sources stating 15% off using code BBFORCES15, while others mention 10% via Beans iD or SheerID, and 5% for veterans via Beans iD. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 2005 |
| Headquarters | London, United Kingdom |
Last updated: June 2026
4 offers & 1 voucher available
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Contact Information
Customer Service
+44 (0)203 176 7769 or 0203 176 6990Customer Service Email
customercare@bluebella.comCustomer Service Hours
Monday-Friday 09:00-17:30 UK Time