Blade and Rose

Blade and Rose

Blade & Rose offers sustainable, soft, and stylish clothing for babies and toddlers, featuring playful designs and free UK delivery on orders over £30.

StudentNHSFree over £30

Current Offers

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Voucher Codes

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Discover Blade & Rose: Sustainable Style for Little Ones

Blade & Rose, established in 2010, is a beloved British brand renowned for its commitment to creating high-quality, soft, and stylish clothing for babies and toddlers. Founded with a passion for playful designs and comfort, this family-run business has grown to become a favourite among parents seeking durable and distinctive apparel for their children's everyday adventures.

Our Unique Product Range

Explore a delightful collection of baby and toddler clothing that combines practicality with charming aesthetics. Blade & Rose is particularly famous for its iconic leggings, featuring unique and often whimsical designs on the bum, making them instantly recognisable and adored. Beyond leggings, the range includes a variety of tops, accessories, and complete outfits, all crafted to ensure maximum comfort and freedom of movement for little explorers. From vibrant patterns to beloved character collaborations like Bugs Bunny & Tweety, there's something to capture every child's imagination.

Quality and Sustainability at Heart

At Blade & Rose, quality and sustainability go hand-in-hand. The brand prides itself on using soft, durable fabrics that stand up to the rigours of playtime and frequent washing, ensuring longevity. Their commitment to sustainable practices means parents can feel good about their purchases, knowing they are investing in clothing that is not only gentle on sensitive skin but also kinder to the planet. With easy returns and secure checkout, shopping for your little one's wardrobe is a seamless and enjoyable experience.

Blade and Rose was founded in 2010 and is headquartered in United Kingdom, with Online + stockists in 33 countries locations.

Discounts & Loyalty

Student Discount

Blade and Rose UK offers a student discount on selected products, and no student login is needed to use the discount code.

NHS Discount

Blade & Rose offers NHS and Blue Light discounts, typically 10% off.

Military / Blue Light Discount

There are no specific military discount programs at this time, but a regular promo code "BABYCHARLIE" offers military members 20% off. They also occasionally provide discounts for military personnel during periods like Christmas or Labor Day. Blue Light Card holders, which include armed forces, can also access discounts.

Loyalty Programme

Loyalty Club

Customers earn points for activities like placing an order (5 points for every £1 spent) and liking their Facebook page. Signing up alone grants 25 points. Points can be exchanged for rewards, which are provided as discount codes. They also have a referral program where both the referrer and the friend receive a coupon for £3 off their next purchase.

Shipping & Returns

Free delivery over £30International Shipping

UK and international delivery. Stockists worldwide.

Returns Policy

Returns accepted - check website for policy

Company Information

Founded

2010

Headquarters

United Kingdom

Number of Stores

Online + stockists in 33 countries

Payment Methods
Visa
Mastercard
PayPalPayPal
Sustainability

Blade & Rose is committed to sustainable practices, offering stylish baby & toddler clothing made with soft, durable fabrics. Their meta description highlights 'sustainable, stylish baby & toddler clothing' and homepage content mentions 'Soft, Sustainable and Stylish Designs'.

Frequently Asked Questions

What kind of clothing does Blade & Rose offer?

Blade & Rose specialises in soft, stylish, and sustainable clothing for babies and toddlers, including their famous leggings with unique designs, tops, accessories, and complete outfits.

Do you offer free delivery?

Yes, Blade & Rose offers free UK delivery on all orders over £30.

How can I contact Blade & Rose customer service?

You can reach our customer service team by phone at +44 1539 730880 or via email at hello@bladeandrose.co.uk. Our team is available Monday to Friday, 9 am to 4 pm GMT.

Is there a loyalty programme available?

Yes, we have a "Loyalty Club" where you can earn B&R Points for purchases and other activities. These points can then be redeemed for discount codes on future orders.

Do you offer discounts for students or NHS staff?

Yes, Blade & Rose offers discounts for both students and NHS/Blue Light cardholders. Specific details and codes can be found on our website.

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5 Ways to Save at Blade and Rose in 2026

  1. Student discount

    Blade and Rose UK offers a student discount on selected products, and no student login is needed to use the discount code.

  2. NHS discount

    Blade & Rose offers NHS and Blue Light discounts, typically 10% off.

  3. Military & Blue Light discount

    There are no specific military discount programs at this time, but a regular promo code "BABYCHARLIE" offers military members 20% off. They also occasionally provide discounts for military personnel during periods like Christmas or Labor Day. Blue Light Card holders, which include armed forces, can also access discounts.

  4. Free delivery

    Get free delivery on orders over £30 at Blade and Rose.

  5. Join Loyalty Club

    Customers earn points for activities like placing an order (5 points for every £1 spent) and liking their Facebook page. Signing up alone grants 25 points. Points can be exchanged for rewards, which are provided as discount codes. They also have a referral program where both the referrer and the friend receive a coupon for £3 off their next purchase.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Blade and Rose Quick Facts

Standard DeliveryUK and international delivery. Stockists worldwide.
Free DeliveryOrders over £30
Click & CollectNot available
Returns PolicyReturns accepted - check website for policy
Student DiscountBlade and Rose UK offers a student discount on selected products, and no student login is needed to use the discount code.
NHS DiscountBlade & Rose offers NHS and Blue Light discounts, typically 10% off.
Military DiscountThere are no specific military discount programs at this time, but a regular promo code "BABYCHARLIE" offers military members 20% off. They also occasionally provide discounts for military personnel during periods like Christmas or Labor Day. Blue Light Card holders, which include armed forces, can also access discounts.
International ShippingAvailable
Payment MethodsVisa, Mastercard, PayPal
Founded2010
HeadquartersUnited Kingdom

Last verified: February 2026