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Beauty Bay is the ultimate UK online destination to explore your beauty obsessions, offering a vast range of makeup, skincare, haircare, and fragrances from leading and emerging brands.
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Beauty Bay, founded in 1999 and headquartered in Salford, Greater Manchester, has grown to become a leading online beauty retailer in the UK. Known for its vast and diverse product offering, Beauty Bay is dedicated to bringing the best of the beauty world directly to consumers' homes. The company's mission is to empower individuals to explore their beauty obsessions, providing access to a wide array of makeup, skincare, haircare, and fragrance brands.
Explore an extensive selection of makeup products from global brands and indie favourites. Whether you're searching for a new foundation, a vibrant eyeshadow palette, or long-lasting lipstick, Beauty Bay offers everything you need to create any look. Shop for high-quality cosmetics online.
Find your perfect skincare routine with Beauty Bay's comprehensive range. From gentle cleansers and hydrating moisturisers to powerful serums and targeted treatments, there are products for every skin type and concern. Discover effective skincare online in the UK.
Treat your hair to professional-grade shampoos, conditioners, and styling products. Additionally, browse an exquisite collection of fragrances, featuring popular scents and unique perfumes to complement your personal style.
Beauty Bay offers a convenient online shopping experience with customer service available via email six days a week. Benefit from student discounts (UNiDAYS, Student Beans), NHS/healthcare worker discounts (Health Service Discounts, Blue Light Card), and armed forces discounts (Blue Light Card).
Beauty Bay was founded in 1999 and is headquartered in Manchester, United Kingdom. It is part of Beauty Bay Limited, with Online only locations.
Student Discount
Student discount available through UNiDAYS.
NHS Discount
Beauty Bay offers discounts ranging from 10% to 30% for NHS and healthcare workers, available upon verification of work status through affiliates like Health Service Discounts or Blue Light Card.
Military / Blue Light Discount
Beauty Bay offers discounts for armed forces through the Blue Light Card scheme. While a specific military discount may not always be directly available, Blue Light Card members, including armed forces, can access various offers.
Gift Cards Available
Loyalty Programme
TRIBE
The TRIBE loyalty program rewards customers with points for purchases on full-priced items, convertible into perks like discounts or early access to products. Members earn more points per £1 spent as they progress through different levels (Level 1, 2, 3). Note: The TRIBE scheme is scheduled to close on October 1st, 2025.
<p>UK delivery available with multiple shipping options. Check website for current delivery times and costs.</p>
Returns Policy
<p>Returns accepted on unused items within 28 days of delivery. Items must be in original packaging.</p>
Founded
1999
Headquarters
Manchester, United Kingdom
Number of Stores
Online only
Parent Company
Beauty Bay Limited
<p>By BEAUTY BAY products are 100% cruelty-free.</p>
Yes, Beauty Bay is headquartered in Manchester with their distribution centre in Salford.
Yes, the By BEAUTY BAY own-brand range is 100% cruelty-free.
Yes, student discount is available through UNiDAYS.
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Be the first to write a reviewStudent discount available through UNiDAYS.
Beauty Bay offers discounts ranging from 10% to 30% for NHS and healthcare workers, available upon verification of work status through affiliates like Health Service Discounts or Blue Light Card.
Beauty Bay offers discounts for armed forces through the Blue Light Card scheme. While a specific military discount may not always be directly available, Blue Light Card members, including armed forces, can access various offers.
The TRIBE loyalty program rewards customers with points for purchases on full-priced items, convertible into perks like discounts or early access to products. Members earn more points per £1 spent as they progress through different levels (Level 1, 2, 3). Note: The TRIBE scheme is scheduled to close on October 1st, 2025.
Buy discounted Beauty Bay gift cards from cashback sites to save even more.
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| Standard Delivery | <p>UK delivery available with multiple shipping options. Check website for current delivery times and costs.</p> |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | <p>Returns accepted on unused items within 28 days of delivery. Items must be in original packaging.</p> |
| Student Discount | Student discount available through UNiDAYS. |
| NHS Discount | Beauty Bay offers discounts ranging from 10% to 30% for NHS and healthcare workers, available upon verification of work status through affiliates like Health Service Discounts or Blue Light Card. |
| Military Discount | Beauty Bay offers discounts for armed forces through the Blue Light Card scheme. While a specific military discount may not always be directly available, Blue Light Card members, including armed forces, can access various offers. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna, Apple Pay |
| Founded | 1999 |
| Headquarters | Manchester, United Kingdom |
Last updated: June 2026
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Customer Service Email
customer.services@beautybay.comCustomer Service Hours
Monday - Friday, 9 am - 5 pm GMT