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bbhugme is a Norwegian maternity brand selling an adjustable microbead pregnancy pillow, nursing pillows, spare covers and travel bags, designed in Norway and made in Germany.
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bbhugme is a Norwegian maternity brand founded in 2013 by three chiropractors, Hilde, Ann Kristin and Elisabeth, who treated pregnant patients at a clinic in Norway. The company behind it, bbhugme AS (Norwegian organisation number 912 891 763), was incorporated in Oslo in November 2013, and its pillows are designed in Norway and manufactured in Germany.
Its filling is ultra-fine EPS microbeads; moving the Pebbles makes the pillow firmer or softer, and bbhugme says it can support the back, bump, hips, knees and ankles during pregnancy and after the birth. The inner pillow must be hand washed and always used with a cover.
UK orders ship free over £80 from a third-party warehouse in Warwickshire and travel with DPD, arriving in 2 to 5 business days. Below that threshold the warehouse sets the postage according to the items ordered. Orders are packed every weekday morning, so anything placed on a Friday or at the weekend leaves on the next working day.
Every product comes with a 30-day trial: an approved return gets a prepaid label by email, but the whole pillow kit, including both Pebbles and the travel bag, has to go back. Refund confirmation follows within 1 to 2 weeks of the return being processed. A one-year warranty covers defects in material and workmanship, though not normal flattening of the microbead filling or damage from machine washing.
Signing up to the bbhugme newsletter gives 10% off (checked October 2026), and the shop's Bundle and Save section groups pillows and covers at a lower combined price.
bbhugme was founded in 2013 and is headquartered in Oslo, Norway.
UK: free delivery over £80; below that the cost depends on the items (set by the third-party warehouse). Ships from a warehouse in Warwickshire with DPD, 2 to 5 business days. Orders are fulfilled each weekday morning; Friday and weekend orders ship on the next working day. Tracking by email and/or SMS.
Returns Policy
30-day trial and return on webshop orders: request a return online and use the prepaid label emailed after approval. The complete pillow kit must be returned (inner pillow, cover, two Pebbles, travel bag). Refund confirmation within 1 to 2 weeks of processing. Faulty or missing items: email hello@bbhugme.com with the order number and a photo. One-year warranty against material and workmanship defects.
Founded
2013
Headquarters
Oslo, Norway
UK delivery is free on bbhugme orders over £80; below that, the cost depends on the items and is set by the warehouse. Orders ship from Warwickshire with DPD and take 2 to 5 business days.
bbhugme gives UK buyers a 30-day trial on every product bought from its webshop. After a return request is approved, a prepaid return label arrives by email, but the complete pillow kit must be sent back, including both Pebbles and the travel bag.
Newsletter subscribers get 10% off (checked October 2026). The bbhugme shop also has a Bundle and Save section that combines pregnancy and nursing pillows or adds a spare cover for a lower combined price.
Three Norwegian chiropractors who specialise in maternity care, Hilde, Ann Kristin and Elisabeth, founded bbhugme in 2013. The company, bbhugme AS, is registered in Oslo under Norwegian organisation number 912 891 763.
The bbhugme Pregnancy Pillow is filled with ultra-fine EPS microbeads, and moving its two removable Pebbles changes how firm or soft it feels. The brand says it can be shaped to support the back, bump, hips, knees and ankles.
Yes. bbhugme gives webshop buyers a one-year warranty against defects in material and workmanship. It excludes normal wear, stains, natural settling of the microbead filling and any damage caused by machine washing the inner pillow, which should be hand washed only.
bbhugme handles customer service by email at hello@bbhugme.com, including claims for faulty products or missing parts, which need the order number and a photo of the problem. The website also has a contact page and a video help hub.
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| Standard Delivery | UK: free delivery over £80; below that the cost depends on the items (set by the third-party warehouse). Ships from a warehouse in Warwickshire with DPD, 2 to 5 business days. Orders are fulfilled each weekday morning; Friday and weekend orders ship on the next working day. Tracking by email and/or SMS. |
| Free Delivery | Orders over £80 |
| Click & Collect | Not available |
| Returns Policy | 30-day trial and return on webshop orders: request a return online and use the prepaid label emailed after approval. The complete pillow kit must be returned (inner pillow, cover, two Pebbles, travel bag). Refund confirmation within 1 to 2 weeks of processing. Faulty or missing items: email hello@bbhugme.com with the order number and a photo. One-year warranty against material and workmanship defects. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Contact retailer |
| Founded | 2013 |
| Headquarters | Oslo, Norway |
Last updated: October 2026
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bbhugme on Shopperazzi →Customer Service Email
hello@bbhugme.com