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Ayu Cosmetics UK offers Irish-owned, vegan-friendly makeup and natural skincare essentials, crafted by a renowned makeup artist for radiant, healthy skin.
Ayu Instant Undereye Concealer Set Sale price £27.00 - Ayu Cosmetics UK
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Ayu Cosmetics UK is the British arm of the beloved Irish beauty brand, established in 2015 by visionary makeup artist Suzie O'Neill. With its roots firmly in Ireland, Ayu Cosmetics has grown to be synonymous with high-quality, clean beauty products. The brand's philosophy centres on creating makeup and skincare that not only enhances natural beauty but also promotes healthy, radiant skin. Ayu is committed to ethical practices, offering a wide array of vegan-friendly cosmetics and natural skincare solutions.
At Ayu Cosmetics, the focus is on ingredients and formulations that are kind to your skin and the planet. Their products are designed to deliver exceptional results while adhering to principles of clean beauty, ensuring you can feel good about what you're putting on your face. This dedication has earned them a loyal following and strong customer satisfaction.
The extensive product line at Ayu Cosmetics UK caters to all your beauty needs, from everyday essentials to luxury treats. Dive into their diverse categories:
Discover everything required for a complete makeup look, including foundations, concealers, and powders that provide a flawless base. Add a pop of colour with their popular blush, bronze & highlight range. For the eyes, explore eyeshadows, mascaras, brows, and liners. Complete your look with a variety of lip glosses, lipsticks, and nourishing lip balms. Don't forget the professional-grade face and eye brushes, available individually or in convenient sets.
The 'Ayu Skin' collection offers natural skincare products designed to nourish and revitalise your complexion. These essentials are crafted to work in harmony with your skin, promoting a healthy glow and addressing various skin concerns with gentle yet effective formulations.
Ayu Cosmetics values its customers, offering various ways to save and be rewarded. Students and NHS workers can benefit from exclusive discounts, while the 'Ayu Rewards' loyalty programme ensures every purchase brings you closer to your next beauty treat. With a focus on customer satisfaction and high-quality products, Ayu Cosmetics UK makes it easy to shop for your favourite beauty essentials.
Ayu Cosmetics was founded in 2015 and is headquartered in Ireland. It is part of Ayu Cosmetics, with Online only locations.
Student Discount
Ayu Cosmetics provides a 15% student discount via XO Student Discounts for UK students. US college and university students can also access a discount verified through SheerID.
NHS Discount
NHS and healthcare workers in the UK can receive a 15% discount on Ayu Cosmetics products through Health Service Discounts.
Military / Blue Light Discount
Ayu Cosmetics offers a military discount to active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel, verified via a third-party service.
Gift Cards Available
Loyalty Programme
Ayu Rewards
Join 'Ayu Rewards' to earn points on purchases, reviews, social media engagement, and birthdays. Get 100 points (£5 discount) upon signing up, redeemable on all products.
<p>UK delivery available. Check website for current shipping rates and delivery times.</p>
Returns Policy
<p>Returns accepted in accordance with consumer protection laws. Contact customer service for return requests.</p>
Founded
2015
Headquarters
Ireland
Number of Stores
Online only
Parent Company
Ayu Cosmetics
<p>All Ayu products are 100% vegan, supporting cruelty-free beauty practices.</p>
Yes, all Ayu products are 100% vegan and cruelty-free.
Yes, Ayu Cosmetics ships to the UK from Ireland.
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Ayu Cosmetics have 2 offers available right now.
Ayu Cosmetics provides a 15% student discount via XO Student Discounts for UK students. US college and university students can also access a discount verified through SheerID.
NHS and healthcare workers in the UK can receive a 15% discount on Ayu Cosmetics products through Health Service Discounts.
Ayu Cosmetics offers a military discount to active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel, verified via a third-party service.
Join 'Ayu Rewards' to earn points on purchases, reviews, social media engagement, and birthdays. Get 100 points (£5 discount) upon signing up, redeemable on all products.
Buy discounted Ayu Cosmetics gift cards from cashback sites to save even more.
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| Standard Delivery | <p>UK delivery available. Check website for current shipping rates and delivery times.</p> |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | <p>Returns accepted in accordance with consumer protection laws. Contact customer service for return requests.</p> |
| Student Discount | Ayu Cosmetics provides a 15% student discount via XO Student Discounts for UK students. US college and university students can also access a discount verified through SheerID. |
| NHS Discount | NHS and healthcare workers in the UK can receive a 15% discount on Ayu Cosmetics products through Health Service Discounts. |
| Military Discount | Ayu Cosmetics offers a military discount to active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel, verified via a third-party service. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2015 |
| Headquarters | Ireland |
Last updated: June 2026
2 offers available
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Customer Service Email
hello@ayu.ie
