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PÜR is a mineral makeup and skincare brand selling pressed mineral foundation, tinted SPF skin tints, concealers, eyeshadow palettes and facial moisturisers.
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PÜR is a mineral makeup and skincare brand from Atlanta, Georgia, owned by Astral Brands, the beauty company that also owns Butter London. The brand traces its clean-formula approach back to 2002 and still trades as PÜR Minerals in places. Its US-based store accepts payment in pounds from UK shoppers and ships orders from the United States.
According to PÜR, every complexion product contains its Ceretin Complex, an encapsulated blend of retinol and ceramides, and its formulas leave out more than 1,300 ingredients the brand considers potentially harmful. PÜR also describes its range as 100% vegan and never tested on animals.
UK delivery rates, timings and services are shown at checkout once the address is entered, and the recipient pays any customs duties and import taxes on arrival. Orders placed by 12:45pm Eastern time on a business day are processed the same day; later orders, and those from Friday afternoon to Sunday, move to the next business day. In the US, standard shipping is $6.95 or free from $50.
Every return needs a Return Merchandise Authorization number, requested by email within 30 days of delivery. Products can come back if no more than 30% has been used, with proof of purchase, and only when bought directly from purcosmetics.com. PÜR covers return postage only for defective, damaged or incorrect items, and approved refunds reach the original payment method within 10 business days.
Joining the PÜR mailing list brings 25% off a first order (checked October 2026). Travel sizes and minis let shoppers try a product before buying the full size.
PÜR was founded in 2002 and is headquartered in Atlanta, Georgia. It is part of Astral Brands.
UK and other international destinations: rates, delivery times and options shown at checkout; customs duties and import taxes paid by the recipient. Orders placed by 12:45pm ET on a business day are processed the same day. US: standard $6.95, free over $50, 5 to 7 business days; 2-day and overnight priced at checkout.
Returns Policy
Email customerservice@purcosmetics.com for an RMA number within 30 days of delivery. Items may be returned if no more than 30% of the product has been used; proof of purchase required; purcosmetics.com purchases only. PÜR pays return shipping only for defective, damaged or incorrect items. Approved refunds go to the original payment method within 10 business days.
Founded
2002
Headquarters
Atlanta, Georgia
Parent Company
Astral Brands
PÜR shows the UK delivery cost, timing and service options at checkout rather than publishing a fixed rate. Parcels come from the US, so the recipient pays any customs duties and import taxes on arrival.
PÜR accepts returns requested within 30 days of delivery if no more than 30% of the product has been used. An RMA number is required, and return postage is covered only for defective, damaged or incorrect items.
PÜR is owned by Astral Brands, a beauty company headquartered in Atlanta, Georgia, which also owns Butter London. PÜR's own site says the brand has made clean mineral makeup since 2002.
Ceretin Complex is PÜR's proprietary blend of encapsulated retinol and ceramides. The brand says it goes into every PÜR complexion product, from pressed mineral foundation to skin tints and concealers.
Yes, according to the brand: PÜR describes its products as 100% vegan and says it never tests on animals. It also states that its formulas exclude more than 1,300 potentially harmful ingredients.
New PÜR email subscribers get 25% off their first order (checked October 2026). The store also sells makeup sets, travel sizes and minis for trying products in a smaller size first.
PÜR's customer service team uses the email address customerservice@purcosmetics.com and a chat service on the site. Return requests need the order number and a list of the items being sent back.
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| Standard Delivery | UK and other international destinations: rates, delivery times and options shown at checkout; customs duties and import taxes paid by the recipient. Orders placed by 12:45pm ET on a business day are processed the same day. US: standard $6.95, free over $50, 5 to 7 business days; 2-day and overnight priced at checkout. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Email customerservice@purcosmetics.com for an RMA number within 30 days of delivery. Items may be returned if no more than 30% of the product has been used; proof of purchase required; purcosmetics.com purchases only. PÜR pays return shipping only for defective, damaged or incorrect items. Approved refunds go to the original payment method within 10 business days. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Contact retailer |
| Founded | 2002 |
| Headquarters | Atlanta, Georgia |
Last updated: November 2026
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customerservice@purcosmetics.com