Ariat
Ariat is a leading brand for high-performance footwear and clothing, offering innovative Western, Work, English, and Outdoor styles for men, women, and children.
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Shop at AriatAbout Ariat: The New Breed of Boot
Ariat was founded with a clear vision: to create a new breed of boot that integrated athletic footwear technology into traditional equestrian designs. This innovative approach quickly established Ariat as a favourite among riders seeking superior comfort, support, and durability. Named after the legendary racehorse Secretariat, the brand embodies a spirit of performance and resilience. Today, Ariat continues to build on this legacy, crafting award-winning performance products for equestrian athletes, outdoor enthusiasts, and those in demanding work environments across the UK and beyond.
Explore the Ariat Product Range
At Ariat, you'll find an extensive selection of high-quality footwear and apparel designed to meet the rigorous demands of various lifestyles. Our collection includes iconic Western boots, robust work boots, and elegant English riding boots, all engineered with advanced technology for optimal performance. Beyond footwear, discover a comprehensive range of clothing, including durable jeans, protective jackets & vests, and comfortable everyday wear. Whether you're searching for men's cowboy boots, women's riding gear, or children's outdoor clothing, Ariat offers stylish and functional options for the entire family.
Commitment to Quality and Sustainability
Ariat's dedication to quality is evident in every stitch and seam. We employ a 'no shortcuts, no compromises' philosophy, ensuring our products stand the test of time. Furthermore, Ariat is deeply committed to environmental stewardship. We are proud members of the Leather Working Group, ensuring responsible sourcing of our leathers, and actively promote circularity through programmes like NuShoe for boot repair and Ariat Reboot for reselling pre-owned gear. When you choose Ariat, you're investing in products that are not only high-performing but also produced with a conscious effort towards a more sustainable future.
Your Shopping Experience with Ariat
Shopping for Ariat products is designed to be convenient and rewarding. Join the Ariat Insider programme to unlock exclusive benefits, including free shipping and free returns on all orders, VIP access to new products, and loyalty points on every purchase. Our straightforward returns policy allows for easy, free returns within 90 days, ensuring a hassle-free experience. Discover why Ariat is the trusted choice for performance footwear and clothing, offering exceptional quality and customer service.
Ariat was founded in 1993 and is headquartered in Union City, California, USA. It is part of Gap Inc., with Over 6,500 locations.
Discounts & Loyalty
Student Discount
Ariat may offer a student discount of 10% or 15%, though information can be conflicting. Verification may be required at checkout or through specific discount platforms.
NHS Discount
Ariat offers discounts for NHS and healthcare workers, accessible via verification on their official website or through NHS Discount Code websites.
Military / Blue Light Discount
Ariat provides a 10% discount for active duty service members and veterans, with verification required through their partner, SheerID.
Gift Cards Available
Loyalty Programme
Ariat Insider Program
The Ariat Insider Program offers members free ground shipping and returns, early access to new arrivals, VIP event invitations, and exclusive coupon codes. Members earn points for purchases, profile completion, social media engagement, product reviews, and an annual birthday bonus.
Shipping & Returns
Free UK standard delivery on orders over £50. Express delivery available.
Returns Policy
Free returns within 30 days. Items must be unworn with tags attached.
Company Information
Founded
1993
Headquarters
Union City, California, USA
Number of Stores
Over 6,500
Parent Company
Gap Inc.
Payment Methods
Sustainability
Ariat is committed to sustainability, partnering with the Leather Working Group for responsible leather sourcing. They offer the NuShoe repair program to extend boot life and the Ariat Reboot platform for buying and selling pre-owned gear, reducing waste and promoting a circular economy.
Frequently Asked Questions
What does Ariat mean?
Ariat is named after Secretariat, the legendary Triple Crown champion racehorse, honouring his competitive spirit.
Where are Ariat boots made?
Ariat manufactures boots in the USA, Mexico, Asia and Europe.
Is Ariat only for horse riding?
While founded for equestrians, Ariat also creates footwear for work industries and outdoor activities.
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Be the first to write a review6 Ways to Save at Ariat in 2026
Student discount
Ariat may offer a student discount of 10% or 15%, though information can be conflicting. Verification may be required at checkout or through specific discount platforms.
NHS discount
Ariat offers discounts for NHS and healthcare workers, accessible via verification on their official website or through NHS Discount Code websites.
Military & Blue Light discount
Ariat provides a 10% discount for active duty service members and veterans, with verification required through their partner, SheerID.
Free delivery
Get free delivery on orders over £50 at Ariat.
Join Ariat Insider Program
The Ariat Insider Program offers members free ground shipping and returns, early access to new arrivals, VIP event invitations, and exclusive coupon codes. Members earn points for purchases, profile completion, social media engagement, product reviews, and an annual birthday bonus.
Gift cards available
Buy discounted Ariat gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Ariat Quick Facts
| Standard Delivery | Free UK standard delivery on orders over £50. Express delivery available. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | Free returns within 30 days. Items must be unworn with tags attached. |
| Student Discount | Ariat may offer a student discount of 10% or 15%, though information can be conflicting. Verification may be required at checkout or through specific discount platforms. |
| NHS Discount | Ariat offers discounts for NHS and healthcare workers, accessible via verification on their official website or through NHS Discount Code websites. |
| Military Discount | Ariat provides a 10% discount for active duty service members and veterans, with verification required through their partner, SheerID. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 1993 |
| Headquarters | Union City, California, USA |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
+44 1367 242818Customer Service Email
customer.care@ariat.comCustomer Service Hours
Mon-Fri 8am-5pm GMT
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