Apricot

Apricot

Apricot offers a delightful collection of women's fashion, renowned for its playful prints and effortlessly elegant styles, perfect for refreshing your wardrobe.

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About Apricot Clothing

Apricot Clothing, founded in 2007, has grown to become a prominent name in the UK fashion landscape. Headquartered in London, the brand, operated by Stonemanor Limited, is celebrated for its distinctive approach to women's fashion. Apricot's philosophy centres on creating clothing that combines playful prints with effortless elegance, offering women stylish and accessible options for every aspect of their lives. From its humble beginnings, Apricot has expanded its reach significantly, now operating numerous standalone stores and hundreds of concessions across the UK and Ireland, making its unique designs readily available to a broad audience.

Explore the Apricot Collection

The heart of Apricot's offering lies in its diverse and vibrant clothing collections. Designed with the modern woman in mind, each season brings a fresh array of garments that blend current trends with timeless appeal.

Dresses for Every Occasion

Discover an exquisite selection of Apricot dresses, perfect for any event. From flowy maxi dresses ideal for summer days to sophisticated midi dresses suitable for office wear or evening gatherings, and playful mini dresses for a casual chic look, there's a style to flatter every figure and preference. Explore a spectrum of colours and, of course, Apricot's signature eye-catching prints.

Everyday Essentials & Statement Pieces

Beyond dresses, Apricot offers a comprehensive range of everyday essentials and statement pieces. Shop for comfortable yet stylish tops, cosy knitwear perfect for layering, versatile skirts, and well-fitting trousers. Each item is crafted to provide both comfort and style, ensuring you can build a wardrobe that is both practical and fashionable. Look out for new arrivals to keep your style fresh and current.

Seamless Shopping & Savings

Shopping for your favourite Apricot styles is easy and convenient. Visit apricotonline.co.uk for a full online experience, or find their collections in one of their many physical locations. Apricot is committed to customer satisfaction, providing support via email at cs@apricotonline.co.uk and a head office contact number. Take advantage of special savings with a 10% student discount in-store and a generous 15% discount for NHS and healthcare workers. Stay informed about the latest collections, exclusive offers, and sales by signing up for the Apricot newsletter.

Apricot was founded in 2007 and is headquartered in London, UK. It is part of Stonemanor Limited, with Over 350 locations including 16 standalone stores locations.

Discounts & Loyalty

Student Discount

15% off first order when signing up

NHS Discount

NHS workers can enjoy a 15% discount at Apricot, available in-store with a valid NHS ID or online via a special verification process at checkout. A promo code like NHS15 may be applicable for online purchases.

Military / Blue Light Discount

Apricot offers military discounts for active duty, veterans, and military families. Eligibility can be verified through ID.me for UK customers, and via SheerID for US military personnel, for use on apricotonline.co.uk and in US retail stores.

Loyalty Programme

Apricot Whirl Loyalty Scheme

Registered customers earn 1 point for each full pound spent on products (excluding postage). Each point is worth 5p and can be redeemed on subsequent orders once at least 10 points are accumulated. Points expire 3 months after the last order.

Shipping & Returns

International Shipping

Free delivery available. Fast UK shipping.

Returns Policy

Free returns accepted

Company Information

Founded

2007

Headquarters

London, UK

Number of Stores

Over 350 locations including 16 standalone stores

Parent Company

Stonemanor Limited

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
Klarna

Frequently Asked Questions

Where is Apricot designed?

Apricot is designed in London but takes fashion inspiration from global travel and cultures.

Does Apricot offer free returns?

Yes, Apricot offers free delivery and free returns on orders.

Where else can I buy Apricot?

Apricot clothing is also available at New Look stores and online.

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4 Ways to Save at Apricot in 2026

  1. Student discount

    15% off first order when signing up

  2. NHS discount

    NHS workers can enjoy a 15% discount at Apricot, available in-store with a valid NHS ID or online via a special verification process at checkout. A promo code like NHS15 may be applicable for online purchases.

  3. Military & Blue Light discount

    Apricot offers military discounts for active duty, veterans, and military families. Eligibility can be verified through ID.me for UK customers, and via SheerID for US military personnel, for use on apricotonline.co.uk and in US retail stores.

  4. Join Apricot Whirl Loyalty Scheme

    Registered customers earn 1 point for each full pound spent on products (excluding postage). Each point is worth 5p and can be redeemed on subsequent orders once at least 10 points are accumulated. Points expire 3 months after the last order.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Apricot Quick Facts

Standard DeliveryFree delivery available. Fast UK shipping.
Free DeliveryNot available
Click & CollectNot available
Returns PolicyFree returns accepted
Student Discount15% off first order when signing up
NHS DiscountNHS workers can enjoy a 15% discount at Apricot, available in-store with a valid NHS ID or online via a special verification process at checkout. A promo code like NHS15 may be applicable for online purchases.
Military DiscountApricot offers military discounts for active duty, veterans, and military families. Eligibility can be verified through ID.me for UK customers, and via SheerID for US military personnel, for use on apricotonline.co.uk and in US retail stores.
International ShippingAvailable
Payment MethodsVisa, Mastercard, American Express, PayPal, Klarna
Founded2007
HeadquartersLondon, UK

Last verified: February 2026