Angling Direct FY revenues rise 13.8% to ‘record’ £103.9m
The group now expects adjusted EBITDA for FY26 to reach £4.8m
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Angling Direct
Angling Direct is the UK's leading specialist for premium fishing tackle and gear, offering an incredible selection of rods, reels, and equipment for all angling needs, from beginners to seasoned professionals.
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Shop at Angling DirectAbout Angling Direct
Founded in 1986, Angling Direct has grown to become the UK's leading specialist retailer for fishing tackle and equipment. With its headquarters in Norwich, Norfolk, and an impressive network of over 50 physical stores nationwide, the company is deeply dedicated to supporting the angling community. Their core mission, "Getting Everyone Fishing," perfectly encapsulates their passion for the sport and their unwavering commitment to providing accessible, high-quality gear for anglers of all abilities.
Explore Our Extensive Fishing Tackle Range
Discover everything you need for your next successful fishing trip at Angling Direct, your trusted partner for all angling essentials.
Rods, Reels & Baits
Shop a comprehensive selection of premium fishing rods and fishing reels, meticulously chosen to suit various techniques and target species. From robust carp rods to precision fly fishing reels, you'll find durable and high-performance options designed to enhance your catch. Complement your gear with our wide array of effective fishing baits, including boilies, pellets, and groundbaits, all formulated to attract your desired catch.
Clothing & Accessories
Stay comfortable and fully protected in any weather with our extensive range of specialised fishing clothing, featuring waterproofs, thermal wear, and purpose-built angling apparel. Enhance your setup with essential fishing accessories such as robust tackle boxes, reliable bite alarms, comfortable fishing chairs, and supportive bed chairs for fishing, ensuring you are perfectly equipped for those long, rewarding sessions by the water.
Your Trusted Online Fishing Shop UK
Angling Direct offers a seamless and user-friendly online shopping experience, featuring highly competitive prices and dependable delivery services across the UK. Benefit from their innovative Price Checker to ensure you always get the best deal, and consider joining the exclusive "MyAD" loyalty programme for a host of member-only benefits and personalised offers. With a strong focus on customer satisfaction and a wealth of expert advice readily available, Angling Direct is your ultimate destination for all your fishing gear UK needs.
Angling Direct was founded in 1986 and is headquartered in Norwich, Norfolk, United Kingdom. It is part of Angling Direct plc, with 40+ locations.
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Gift Cards Available
Loyalty Programme
AD Reward Points
Earn points on purchases for discounts
Shipping & Returns
Free delivery over £50Click & CollectInternational Shipping
Free delivery over £50; Click and Collect available
Returns Policy
30-day returns on unused items
Company Information
Founded
1986
Headquarters
Norwich, Norfolk, United Kingdom
Number of Stores
40+
Parent Company
Angling Direct plc
Payment Methods
Visa
Mastercard
American Express
PayPal
Finance options
Sustainability
Angling Direct is committed to promoting sustainability in the angling world. They focus on reducing their environmental footprint by using sustainable, recyclable, and biodegradable packaging materials. They also ensure ethical practices within their supply chain by requiring suppliers to complete SMETA audits. Partnering with carbon consultancy Enistic, Angling Direct actively tracks and works to reduce its carbon emissions and offers a range of eco-friendly fishing gear.
Frequently Asked Questions
What delivery options does Angling Direct offer?
Angling Direct offers Standard Delivery (3-5 working days) and Priority Delivery (aims to dispatch within 1 working day for 24-hour service). They also have a MyAD+ service for an annual fee, providing priority delivery benefits on orders over £25.
How can I track my Angling Direct order?
Once your order is dispatched, you will receive an email with a tracking number and a link to the courier's website (DX or Royal Mail, depending on parcel size and warehouse). Your tracking number usually goes live within 1 working day of receiving the dispatch email.
Does Angling Direct have a loyalty programme?
Yes, Angling Direct offers the "MyAD Fishing Club" loyalty programme. It's free to join and provides members with personalised offers, exclusive discounts, over 600 lower everyday prices, and access to members-only competitions and partner rewards.
What types of fishing tackle does Angling Direct specialise in?
Angling Direct caters to a wide range of fishing disciplines, including Match & Coarse Fishing, Predator Fishing, Specialist Fishing, Fly Fishing, Sea Fishing, and Carp Fishing. They stock rods, reels, bait, clothing, and various essential equipment for all angling needs.
How can I contact Angling Direct customer service?
You can contact Angling Direct customer service by phone at +441603 400870 or via email at support@anglingdirect.co.uk. Their customer service hours are Monday to Friday 9 am - 8 pm, Saturday 9 am - 6 pm, and Sunday 10 am - 5 pm.
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Free delivery
Get free delivery on orders over £50 at Angling Direct.
Click & Collect
Save on delivery by using Angling Direct's Click & Collect service.
Join AD Reward Points
Earn points on purchases for discounts
Gift cards available
Buy discounted Angling Direct gift cards from cashback sites to save even more.
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Angling Direct Quick Facts
| Standard Delivery | Free delivery over £50; Click and Collect available |
| Free Delivery | Orders over £50 |
| Click & Collect | Available |
| Returns Policy | 30-day returns on unused items |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Finance options |
| Founded | 1986 |
| Headquarters | Norwich, Norfolk, United Kingdom |
Last verified: February 2026
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Contact Information
Customer Service
+441603 400870Customer Service Email
support@anglingdirect.co.ukCustomer Service Hours
Monday to Friday 9 am - 8 pm, Saturday 9 am - 6 pm, and Sunday 10 am - 5 pm
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