We use cookies to personalise offers and remember your favourites. You stay in control. See our We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.

Alton Towers is a prominent theme park and resort complex in Staffordshire, England, offering over 40 thrilling rides, attractions, and short breaks for an unforgettable family adventure.
No live codes or offers from Alton Towers right now — here's what to know before you shop.
Student discounts available.
NHS discount via Blue Light Card.
Blue Light Card accepted.
Unlimited visits, exclusive events, discounts on food, retail and hotel stays.
Buy discounted Alton Towers gift cards from cashback sites to save even more.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
| Standard Delivery | E-tickets via email. Print or show on phone. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Non-refundable. Date changes may be possible. |
| Student Discount | Student discounts available. |
| NHS Discount | NHS discount via Blue Light Card. |
| Military Discount | Blue Light Card accepted. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 1980 |
| Headquarters | Staffordshire, UK |
New voucher codes, offers and price drops — straight to your inbox. No spam, unsubscribe anytime.
Alton Towers Resort is a world-renowned theme park and resort complex situated in Staffordshire, England. Established as a theme park in 1980, it has grown to become the UK's largest and most popular theme park, attracting millions of visitors annually. As part of the prestigious Merlin Entertainments Group, Alton Towers benefits from extensive expertise in creating immersive and thrilling experiences. The resort is not just a theme park; it's a comprehensive leisure destination offering a wide range of attractions and accommodation options for an unforgettable getaway.
With a history stretching back to the 19th century as a stately home and gardens, Alton Towers transformed into the beloved theme park we know today. Its evolution has seen the introduction of groundbreaking rollercoasters and innovative attractions, consistently pushing the boundaries of theme park entertainment. From its early days to its current status as a leading UK attraction, Alton Towers has always been dedicated to providing joy and excitement to its guests.
Discover an unparalleled array of entertainment at Alton Towers. The resort is home to over 40 rides and attractions, catering to every taste and age group. Whether you're searching for heart-stopping thrills on iconic rollercoasters or gentle adventures for younger children, Alton Towers delivers. Beyond the rides, explore the engaging CBeebies Land, splash around at the Alton Towers Waterpark, or enjoy a round of Extraordinary Golf. The resort also offers a selection of themed hotels, perfect for extending your adventure into a magical short break.
Planning your visit to Alton Towers is straightforward. Secure your entry tickets and accommodation directly through the official website. Take advantage of special offers, including student discounts available via Student Beans and UNiDAYS, and exclusive savings for NHS and armed forces personnel through the Blue Light Card and Defence Discount Service. Consider an Annual Pass for unlimited fun and additional benefits like retail and food discounts. For any queries, the customer service team is ready to assist, ensuring your Alton Towers experience is seamless from start to finish.
Alton Towers was founded in 1980 and is headquartered in Staffordshire, UK. It is part of Merlin Entertainments, with Resort complex locations.
Student Discount
Student discounts available.
NHS Discount
NHS discount via Blue Light Card.
Military / Blue Light Discount
Blue Light Card accepted.
Gift Cards Available
Loyalty Programme
Annual Pass
Unlimited visits, exclusive events, discounts on food, retail and hotel stays.
E-tickets via email. Print or show on phone.
Returns Policy
Non-refundable. Date changes may be possible.
Founded
1980
Headquarters
Staffordshire, UK
Number of Stores
Resort complex
Parent Company
Merlin Entertainments
Online tickets from £29. Gate prices £68. Under-3s free. Save up to 44% by booking online in advance.
Yes, all visitors including passholders must pre-book tickets in advance.
Yes, NHS and emergency services discounts are available through the Blue Light Card scheme.
No reviews yet for Alton Towers
Be the first to write a reviewLast updated: June 2026
Opens in a new tab
Be the first to review

National Trust Online Shop
The National Trust Online Shop offers exclusive gifts, homeware, garden collections, and delicious treats, with every purchase supporting the charity's vital conservation work across the UK.

Cadbury World
Cadbury World offers a deliciously fun day out for the whole family in Birmingham, inviting visitors to dive into the magical world of chocolate making and enjoy unique attractions.
Lego Discovery Centre Brussels
Lego Discovery Centre Brussels offers the ultimate indoor LEGO playground with rides, build & play zones, and a 4D cinema for family adventure.

Big Bus Tours
Big Bus Tours offers unforgettable open-top sightseeing tours in iconic cities worldwide, providing a flexible and fun way to explore top attractions.
Thorpe Park
Thorpe Park is the UK's most thrilling theme park, offering over 30 epic rides, family attractions, and unique events for an unforgettable day out or short break.
Customer Service
01538 704096Customer Service Email
info@alton-towers.comCustomer Service Hours
Via website