
Alton Towers
Alton Towers is a prominent theme park and resort complex in Staffordshire, England, offering over 40 thrilling rides, attractions, and short breaks for an unforgettable family adventure.
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Shop at Alton TowersAbout Alton Towers
Alton Towers Resort is a world-renowned theme park and resort complex situated in Staffordshire, England. Established as a theme park in 1980, it has grown to become the UK's largest and most popular theme park, attracting millions of visitors annually. As part of the prestigious Merlin Entertainments Group, Alton Towers benefits from extensive expertise in creating immersive and thrilling experiences. The resort is not just a theme park; it's a comprehensive leisure destination offering a wide range of attractions and accommodation options for an unforgettable getaway.
A Rich History of Thrills
With a history stretching back to the 19th century as a stately home and gardens, Alton Towers transformed into the beloved theme park we know today. Its evolution has seen the introduction of groundbreaking rollercoasters and innovative attractions, consistently pushing the boundaries of theme park entertainment. From its early days to its current status as a leading UK attraction, Alton Towers has always been dedicated to providing joy and excitement to its guests.
Explore the World of Alton Towers
Discover an unparalleled array of entertainment at Alton Towers. The resort is home to over 40 rides and attractions, catering to every taste and age group. Whether you're searching for heart-stopping thrills on iconic rollercoasters or gentle adventures for younger children, Alton Towers delivers. Beyond the rides, explore the engaging CBeebies Land, splash around at the Alton Towers Waterpark, or enjoy a round of Extraordinary Golf. The resort also offers a selection of themed hotels, perfect for extending your adventure into a magical short break.
Plan Your Visit
Planning your visit to Alton Towers is straightforward. Secure your entry tickets and accommodation directly through the official website. Take advantage of special offers, including student discounts available via Student Beans and UNiDAYS, and exclusive savings for NHS and armed forces personnel through the Blue Light Card and Defence Discount Service. Consider an Annual Pass for unlimited fun and additional benefits like retail and food discounts. For any queries, the customer service team is ready to assist, ensuring your Alton Towers experience is seamless from start to finish.
Alton Towers was founded in 1980 and is headquartered in Staffordshire, UK. It is part of Merlin Entertainments, with Resort complex locations.
Discounts & Loyalty
Student Discount
Student discounts available.
NHS Discount
NHS discount via Blue Light Card.
Military / Blue Light Discount
Blue Light Card accepted.
Gift Cards Available
Loyalty Programme
Annual Pass
Unlimited visits, exclusive events, discounts on food, retail and hotel stays.
Shipping & Returns
E-tickets via email. Print or show on phone.
Returns Policy
Non-refundable. Date changes may be possible.
Company Information
Founded
1980
Headquarters
Staffordshire, UK
Number of Stores
Resort complex
Parent Company
Merlin Entertainments
Payment Methods
Frequently Asked Questions
How much are Alton Towers tickets?
Online tickets from £29. Gate prices £68. Under-3s free. Save up to 44% by booking online in advance.
Do I need to pre-book Alton Towers?
Yes, all visitors including passholders must pre-book tickets in advance.
Does Alton Towers offer NHS discount?
Yes, NHS and emergency services discounts are available through the Blue Light Card scheme.
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Be the first to write a review5 Ways to Save at Alton Towers in 2026
Student discount
Student discounts available.
NHS discount
NHS discount via Blue Light Card.
Military & Blue Light discount
Blue Light Card accepted.
Join Annual Pass
Unlimited visits, exclusive events, discounts on food, retail and hotel stays.
Gift cards available
Buy discounted Alton Towers gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Alton Towers Quick Facts
| Standard Delivery | E-tickets via email. Print or show on phone. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Non-refundable. Date changes may be possible. |
| Student Discount | Student discounts available. |
| NHS Discount | NHS discount via Blue Light Card. |
| Military Discount | Blue Light Card accepted. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 1980 |
| Headquarters | Staffordshire, UK |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
01538 704096Customer Service Email
info@alton-towers.comCustomer Service Hours
Via website
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