50 ml
50 ml is the UK's official online store for exquisite niche perfumes and high-quality cosmetics, offering fast shipping across Great Britain.
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About 50 ml
50 ml, headquartered in Milan, Italy, and founded in 2013, has quickly become a leading online retailer for niche perfumes and cosmetics. While its roots are in Italy, 50-ml.co.uk serves as the dedicated UK online store, bringing a world of exclusive fragrances to British customers. Known for its carefully curated selection, 50 ml prides itself on offering scents that stand apart from mass-market offerings, focusing on quality, originality, and a luxurious experience.
Discover the World of Niche Fragrances
The heart of 50 ml's offering lies in its diverse and captivating range of niche perfumes. Shoppers can explore an extensive variety of fragrance concentrations, including Eau de Cologne, Eau de Toilette, Eau de Parfum, Extrait de Parfum, and Perfumed Water. The selection caters to all genders, with dedicated lines for women, men, and a broad unisex collection. Beyond traditional sprays, discover unique formats such as Hair Fragrance, Roll On Fragrance, and Solid Perfume, perfect for on-the-go application or subtle layering. The site also features specialised collections like Arabic Perfumes, Long Lasting Scents, and Luxury Perfumes, alongside offerings from esteemed Italian and French perfume brands. For those new to niche fragrances, Discovery Kits and Perfume Samples provide an excellent opportunity to explore before committing to a full bottle.
Seamless Shopping Experience at 50 ml UK
Shopping for your favourite fragrances and cosmetics at 50-ml.co.uk is designed for convenience and satisfaction. Enjoy fast and reliable shipping across the UK, with the added benefit of free delivery on all orders over £90. Customers can also take advantage of the '50 ml Airlines' loyalty programme, which rewards repeat purchases with 'ML Points' that unlock tiered benefits, including discounts and free shipping. 50 ml is committed to providing excellent customer service, ensuring a smooth journey from browsing to delivery. Furthermore, they offer a 10% discount for NHS and key workers through the Blue Light Card scheme, demonstrating their appreciation for essential service providers.
50 ml was founded in 2013 and is headquartered in United Kingdom. It is part of Fast Ventures srl, with Online only locations.
Discounts & Loyalty
NHS Discount
50 ml offers a 10% discount for NHS and key workers, accessible via Blue Light Card.
Military / Blue Light Discount
While a specific military discount isn't always available, military members can utilise general promotions. 50 ml partners with Blue Light Card, which covers armed forces, offering access to exclusive deals.
Gift Cards Available
Loyalty Programme
50 ml Airlines
The '50 ml Airlines' loyalty programme rewards customers with 'ML Points' on every purchase. Members enjoy benefits across three tiers (Business, First, Cockpit) including a 5% discount on all orders, a special birthday gift, free merchandise, and complimentary shipping.
Shipping & Returns
<p>Fast UK shipping available. Free samples included with every order.</p>
Returns Policy
<p>Returns accepted within 14 days of delivery. Fragrances must be unused and in original packaging.</p>
Company Information
Founded
2013
Headquarters
United Kingdom
Number of Stores
Online only
Parent Company
Fast Ventures srl
Payment Methods
Frequently Asked Questions
What perfume brands does 50 ml stock?
50 ml stocks luxury niche brands including Byredo, Diptyque, Creed and many other artistic and prestigious perfume houses.
Does 50 ml include free samples?
Yes, free perfume samples are included with every order to help you discover new fragrances.
Does 50 ml ship within the UK?
Yes, 50 ml offers fast UK shipping on all orders.
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NHS discount
50 ml offers a 10% discount for NHS and key workers, accessible via Blue Light Card.
Military & Blue Light discount
While a specific military discount isn't always available, military members can utilise general promotions. 50 ml partners with Blue Light Card, which covers armed forces, offering access to exclusive deals.
Free delivery
Get free delivery on orders over £90 at 50 ml.
Join 50 ml Airlines
The '50 ml Airlines' loyalty programme rewards customers with 'ML Points' on every purchase. Members enjoy benefits across three tiers (Business, First, Cockpit) including a 5% discount on all orders, a special birthday gift, free merchandise, and complimentary shipping.
Gift cards available
Buy discounted 50 ml gift cards from cashback sites to save even more.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
50 ml Quick Facts
| Standard Delivery | <p>Fast UK shipping available. Free samples included with every order.</p> |
| Free Delivery | Orders over £90 |
| Click & Collect | Not available |
| Returns Policy | <p>Returns accepted within 14 days of delivery. Fragrances must be unused and in original packaging.</p> |
| Student Discount | Not available |
| NHS Discount | 50 ml offers a 10% discount for NHS and key workers, accessible via Blue Light Card. |
| Military Discount | While a specific military discount isn't always available, military members can utilise general promotions. 50 ml partners with Blue Light Card, which covers armed forces, offering access to exclusive deals. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2013 |
| Headquarters | United Kingdom |
Last updated: June 2026
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Contact Information
Customer Service
+39 02 4013 6569Customer Service Email
info@50-ml.comCustomer Service Hours
Mon-Fri 9am-5pm