Signals Are Talking Why Todays Fringe Is Tomorrows

A Washington Post BestsellerWinner of the 2017 Axiom Business Book Award in Business TechnologyAmy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, realworld analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizondistinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developmentsespecially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstreamthat have longterm consequence for tomorrow. With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions How will a technologylike artificial intelligence, machine learning, selfdriving cars, biohacking, bots, and the Internet of Thingsaffect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and thinkand how should we prepare for it now?Most importantly, Webb persuasively shows that the future isnt something that happens to us passively. Instead, she allows us to see ahead so that we may forecast whats to comechallenging us to create our own preferred futures. | Amy Webb The Signals Are Talking : Why Today's Fringe Is Tomorrow's