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Global attractions operator behind LEGOLAND, Madame Tussauds, SEA LIFE, and The London Eye.
No live deals right now from Merlin Entertainments — you can still shop the latest below.
Shop at Merlin EntertainmentsMerlin Entertainments is one of the world's largest attractions operators, running popular destinations including LEGOLAND, Madame Tussauds, SEA LIFE aquariums, The London Eye, and theme parks like Alton Towers and Thorpe Park.
Merlin attractions offer memorable experiences for families and visitors of all ages. The Merlin Annual Pass provides great value for frequent visitors to multiple attractions.
Merlin Entertainments is headquartered in Poole, Dorset, United Kingdom. It is part of KIRKBI (LEGO Group owner).
Student Discount
Student discounts on selected attractions
Gift Cards Available
Loyalty Programme
Merlin Annual Pass
Unlimited entry to attractions; 20% off dining and shopping
Headquarters
Poole, Dorset, United Kingdom
Parent Company
KIRKBI (LEGO Group owner)
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