Tipple Tours
Tipple Tours is a UK tour operator selling small-group wine, beer and sake holidays in Moldova, Georgia, Japan, Ireland, Britain and further afield, mostly for up to 12 guests.
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About Tipple Tours
Tipple Tours is a UK-registered operator of small-group wine and beer holidays, run by Tipple Tours Ltd (company 11158305), which was incorporated in January 2018 under the name Smiling Grape Adventure Tours Ltd. Its founder, Matt, holds a Guinness World Record for the most pubs visited in 24 hours by an individual, according to the company's about page.
What Tipple Tours sells
- Wine tours of Moldova, Georgia, Armenia, the Canary Islands, India and Taiwan
- Mystery wine tours in Bordeaux, Champagne, Georgia, Porto and the Douro, and Texas, plus a British mystery coach trip, where guests learn the stops as they go
- Beer and pub trips, including a British pub adventure, an Irish comedy weekend and beer tours of Vietnam, Nepal and Canada
- A 12-day wine and sake tour of Japan and an Okinawa beer trip
- UK weekends in London and Cambridge, plus a 16-day round-the-world pub crawl scheduled for 2027
The tour list showed 29 trips lasting 3 to 16 days (checked November 2026). Most cap the group at 12 people, and a few at 8. The firm grew out of The Smiling Grape Company, a wine merchant founded in 2008 that won the International Wine Challenge's Regional Merchant of the Year award for Eastern England in 2015.
Delivery and returns
Nothing is posted out. A booking becomes a contract once it is confirmed and the deposit has been paid, and the balance falls due on the date set at booking; the checkout lets guests spread that balance over instalments. Flights are not included unless the booking confirmation says so, and the company holds no ATOL licence. Eligible package holidays are protected through Protected Trust Services, membership 6591, while day tours and single experiences are not.
Deposits are non-refundable unless Tipple Tours cancels. A guest who cancels more than 60 days before departure loses only the deposit; between 31 and 60 days the charge is 50% of the tour price, and at 30 days or less it is the full price. Under the Tipple Forever policy, a deposit may be moved to another eligible tour or to another person instead.
Ways to save at Tipple Tours
Several tours carry a fixed early-booking reduction with a deadline shown on the tour page (checked November 2026). Separately, departures marked as guaranteed go ahead whatever the group size, so a booking on one of those is not at risk of a low-numbers cancellation.
Tipple Tours was founded in 2018.
Shipping & Returns
No physical delivery: a booking is confirmed once the deposit is received, and the balance is due by the date set at booking (instalment plans available at checkout, with reminders 3 days before each payment). Flights are not included unless stated in the booking confirmation. Eligible package holidays are protected by Protected Trust Services (membership 6591); no ATOL licence.
Returns Policy
Deposits are non-refundable unless Tipple Tours cancels. Guest cancellation more than 60 days before departure: deposit lost; 31 to 60 days: 50% of the tour price; 30 days or less: 100%. No refunds for unused services or early departure. Deposits may be transferable under the Tipple Forever policy. If Tipple Tours cancels, guests can choose another departure, a credit note or a refund.
Company Information
Founded
2018
Frequently Asked Questions
How do Tipple Tours bookings and payments work?
A Tipple Tours booking is confirmed once the deposit is received, and the remaining balance is due by the date given at booking. The balance can also be paid in instalments, with an email reminder 3 days before each payment. Flights are not included unless the confirmation states otherwise.
What is the Tipple Tours cancellation policy?
Cancelling more than 60 days before departure costs the non-refundable deposit. Between 31 and 60 days the charge is 50% of the tour price, and at 30 days or less it is 100%. Deposits may be transferable under the Tipple Forever policy.
How big are Tipple Tours groups?
Most Tipple Tours trips take a maximum of 12 guests. The company describes its groups as 4 to 12 people, some tours cap numbers at 8, and each tour page lists its own maximum.
Are Tipple Tours holidays financially protected?
Eligible package holidays are protected through Protected Trust Services, where Tipple Tours Ltd holds membership number 6591. Day tours, single experiences and separately booked flights or insurance are not covered, and the company does not hold an ATOL licence.
Who runs Tipple Tours?
Tipple Tours Ltd, company 11158305, runs the business. It was incorporated in England in January 2018 as Smiling Grape Adventure Tours Ltd, and its founder Matt previously ran The Smiling Grape Company wine merchant, set up in 2008.
Where does Tipple Tours go?
Tipple Tours runs trips to 17 countries, including Moldova, Georgia, Armenia, Japan, Vietnam, Nepal, India, Canada, the USA, France, Portugal, Ireland and the UK. Trips last between 3 and 16 days.
How do shoppers contact Tipple Tours?
Tipple Tours answers email at hello@tippletours.com and phone calls on +44 20 4634 5414. Complaints about a trip should be raised with the tour leader at the time and then in writing within 28 days of the tour ending.
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Customer Service
+44 20 4634 5414Customer Service Email
hello@tippletours.comSimilar Shops
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