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Experience the thrill of competitive virtual motorsport at Drive Lounge, offering cutting-edge racing simulators and a social bar experience in London and Norwich.
No live deals right now from Drive Lounge — you can still shop the latest below.
Shop at Drive LoungeEstablished in 2023, Drive Lounge has quickly become a premier destination for cutting-edge sim racing experiences in the UK. With venues in prime locations like Westfield London, Shepherd's Bush, and Castle Quarter, Norwich, Drive Lounge offers an unparalleled blend of competitive virtual motorsport and a vibrant social atmosphere. It's the ultimate adrenaline-fuelled destination for racing enthusiasts and casual gamers alike, providing an immersive space to socialise, play, watch, and have fun.
At the heart of the Drive Lounge experience are their state-of-the-art racing simulators. These professional-grade setups feature realistic physics and force-feedback steering, bringing the thrill of motorsport to life. Whether you're chasing a personal best on iconic tracks or battling friends head-to-head in a multi-format race experience, the technology ensures an authentic and exhilarating drive every time. Choose from a wide selection of cars and tracks to customise your racing adventure.
Drive Lounge is more than just racing; it's a dynamic social hub. The venues combine competitive virtual motorsport with a bar, making them perfect for unforgettable birthdays, lively corporate events, stag & hen parties, and work socials. You can book a few rigs for an epic battle, or even take over an entire venue for a high-octane private event. It's an ideal setting for groups looking for fun, fast, and social entertainment.
Drive Lounge values its community, offering a 'Loyalty Miles' scheme where members earn rewards for every pound spent. Additionally, they provide student, NHS/First Responder, and military discounts, making the experience accessible to more people. For those serious about virtual motorsport, Drive Lounge Performance offers specialist support, including physical preparation, nutritional recommendations, and advanced race craft coaching, mirroring real-world motorsport methodologies.
Drive Lounge was founded in 2023 and is headquartered in United Kingdom, with Online only locations.
Student Discount
Students receive 15% off via Student Beans and BeansID. A valid NUS card or university ID card is required upon arrival.
NHS Discount
First Responders can claim a discount via Student Beans/BeansID.
Military / Blue Light Discount
A 10% military discount is available.
Loyalty Programme
Loyalty Miles
Earn 1 Loyalty Mile for every £1 spent, redeemable for rewards, offers, and vouchers. Club and Paddock memberships also offer monthly racing, discounts, and exclusive tournaments.
<p>Vehicle delivery arranged through leasing partners.</p>
Returns Policy
As an experience-based service, bookings are subject to specific terms and conditions. Please refer to Drive Lounge's website for their cancellation and rescheduling policy.
Founded
2023
Headquarters
United Kingdom
Number of Stores
Online only
Car leasing lets you drive a new car for a fixed monthly payment without owning it, returning it at the end of the term.
Leasing offers lower monthly costs and regular new cars, while buying builds equity. The best choice depends on your circumstances.
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Be the first to write a reviewCustomer Service
0203 307 6003Customer Service Email
guestservices@drivelounge.co.ukCustomer Service Hours
Mon-Sat 10:00-21:00, Sun 12:00-18:00
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