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Mobile Phones Direct, part of the AO family, offers unbeatable deals on the latest mobile phones and plans from all major networks, complete with free next day delivery.
No live deals right now from Mobile Phones Direct — you can still shop the latest below.
Shop at Mobile Phones DirectEstablished in 1992, Mobile Phones Direct has grown to become a leading online retailer for mobile phones and contracts in the UK. As a proud member of the AO family, they leverage extensive industry experience to bring customers competitive deals and a vast selection of the latest mobile technology. Their mission is to make finding and purchasing a new mobile phone simple, affordable, and convenient for everyone across the United Kingdom.
At Mobile Phones Direct, you'll find an impressive collection of the most sought-after smartphones. Whether you're an Apple enthusiast looking for the iPhone 17 Pro, iPhone 17, iPhone 16, or iPhone 14, or prefer Android devices like the Samsung Galaxy S25 and Samsung Galaxy S24 FE, there's a phone to match your preferences. They partner with all major networks to ensure you have the widest choice of coverage and plans.
Beyond the latest devices, Mobile Phones Direct specialises in offering flexible mobile phone plans. Choose from Pay Monthly contracts, purchase a phone SIM Free, or opt for a cost-effective SIM Only deal. For existing customers, seamless Upgrades are readily available. Shoppers can also discover fantastic value in their range of Refurbished Phones, as well as exciting Deals Under £20 and a dedicated Clearance Sale section, making premium mobile technology accessible to all budgets.
Customers consistently choose Mobile Phones Direct for their commitment to value and service. Benefit from prices that are often cheaper than leading networks, ensuring you get more for your money. Every order comes with the added convenience of free next day delivery, getting your new device into your hands quickly. Plus, with special discounts for students (via Student Beans) and NHS/healthcare staff, Mobile Phones Direct makes it easier to stay connected. Experience a straightforward shopping journey backed by a dedicated customer support team.
Mobile Phones Direct was founded in 1992 and is headquartered in Thatcham, UK. It is part of AO Mobile Limited (AO.com), with Online only locations.
Student Discount
Mobile Phones Direct offers student discounts, including savings of up to £30 off orders, up to £60 on AirPods, and up to £50 off Samsung Buds2 Pro via Student Beans. They also offer up to 20% off selected mobile phones for students.
NHS Discount
Mobile Phones Direct offers discounts for current and retired NHS and healthcare staff on phone contracts and SIM-only plans through third-party discount websites. Savings of up to £100 are available upon verifying NHS employment status.
Next-day delivery available
Returns Policy
Mobile Phones Direct offers a comprehensive returns policy covering various scenarios, including issues with mobile signal, faulty phones, requests for different colours, models, deals, or networks, and situations where more phones than expected were received. They also provide clear guidance on how to obtain a refund. Customers are encouraged to consult the Help Menu on their website for detailed instructions and support.
Founded
1992
Headquarters
Thatcham, UK
Number of Stores
Online only
Parent Company
AO Mobile Limited (AO.com)
Mobile Phones Direct offers free next day delivery on every order, ensuring you receive your new phone swiftly and without additional cost.
If you're experiencing issues with signal, have a faulty phone, or wish to change your colour, model, deal, or network, Mobile Phones Direct has a clear returns process. You can also get assistance if you received more phones than expected or need a refund. Refer to their Help Menu on the website for detailed instructions.
Mobile Phones Direct provides a wide selection of the latest handsets from top brands like iPhone (e.g., iPhone 17 Pro, iPhone 16, iPhone 14) and Samsung Galaxy (e.g., Galaxy S25, S24 FE). They offer various plans including Pay Monthly, SIM Free, SIM Only, and Upgrades, alongside refurbished phones and clearance deals.
You can reach their customer service team by phone at 0345 470 4000 or 03301 65 55 55, or via email at webshop@mobilephonesdirect.co.uk. Their team is available 6 out of 7 days to assist you.
Yes, Mobile Phones Direct proudly offers student discounts via Student Beans, with savings on phones and accessories. They also provide discounts for current and retired NHS and healthcare staff on phone contracts and SIM-only plans through third-party discount websites.
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0345 470 4000Customer Service Email
webshop@mobilephonesdirect.co.ukCustomer Service Hours
Available 6 days a week (specific daily hours not provided)
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