Game is the UK's leading retailer for video games, consoles, accessories, and merchandise, offering everything from the latest releases to pre-owned classics for every gaming enthusiast.
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Shop at GameGAME has been a cornerstone of the UK's gaming landscape for many years, establishing itself as the go-to retailer for video games, consoles, and gaming accessories. With a mission to connect gamers with the entertainment they love, GAME offers a comprehensive retail experience both online at game.co.uk and through its network of high street stores. The brand is synonymous with the latest releases, competitive pricing, and a deep understanding of the gaming culture, making it an essential part of the British gaming community.
Discover the very latest in gaming technology with our extensive range of gaming consoles, including PlayStation 5, Xbox Series X|S, and Nintendo Switch. Our vast library of video games spans all genres, from action-packed adventures and immersive RPGs to competitive sports titles and family-friendly fun. We offer both brand-new titles and a fantastic selection of pre-owned games, providing excellent value for money.
Enhance your gaming setup with our wide array of gaming accessories. Find everything from official controllers and high-fidelity headsets to gaming keyboards, mice, and monitors. Beyond hardware, immerse yourself in the world of your favourite franchises with our exclusive gaming merchandise, including clothing, collectibles, and pop culture items.
GAME is a leader in the pre-owned gaming market, offering a sustainable way to enjoy classic and recent titles at reduced prices. Our popular trade-in service allows customers to exchange their unwanted games, consoles, and accessories for credit, making it easier and more affordable to upgrade to the latest gear or expand their collection.
Shopping at GAME is designed for convenience and satisfaction. Our online store, game.co.uk, provides a seamless browsing and purchasing experience, with detailed product information and customer reviews. We offer flexible delivery options across the UK, ensuring your purchases arrive quickly and safely. Our dedicated customer service team is always ready to assist with any queries, and the GAME Reward loyalty programme offers points on every purchase, redeemable for discounts on future orders. Join the millions of gamers who choose GAME for their entertainment needs.
Game was founded in 1992 and is headquartered in Basingstoke, Hampshire, UK. It is part of Frasers Group, with 270+ locations.
Game will close its remaining standalone stores next month, bringing an end to its presence as a dedicated high street retailer after more than three decades. The video games retailer has confirmed that its final three stores, located in Dudley, Lancaster and Sutton, will cease trading from April 2026 following its move into administration earlier...
Highstreet failures accelerated sharply at the start of the year, with new figures revealing a significant rise in companies falling into administration across the UK. Data from The Insolvency Service showed that the number of company administrations increased by 41 per cent to 151 between December and January. The figure was also 14 per cent...
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Champion today unveils Still In The Game, a new brand campaign marking more than a century at the heart of sport, culture and performance. Built on innovation and proven through performance, Champion’s influence on modern sportswear runs deep. From replacing wool with fleece. Inventing the hoodie for the sideline and warm-up. Introducing breathable nylon...
British luxury hot chocolate brand Knoops has reported another year of strong growth. Christmas trading saw a 12% like‑for‑like uplift across its 27 UK stores. The post Knoops posts double‑digit Christmas growth as UK chocolate drink market heats up appeared first on InternetRetailing.
Student Discount
Student discount available through UNiDAYS verification.
NHS Discount
Game offers a 10% discount to NHS and healthcare workers via the Blue Light Card scheme.
Military / Blue Light Discount
Game offers a 10% discount to military and armed forces personnel via the Blue Light Card scheme.
Gift Cards Available
Loyalty Programme
GAME Reward
Earn points on purchases to redeem for rewards. Member-exclusive offers and early access to deals.
Standard and express UK delivery options. Click and collect available at stores within 1 hour.
Returns Policy
28-day returns for unopened items. Pre-owned games and hardware have 7-day exchange. Refund to original payment method.
Founded
1992
Headquarters
Basingstoke, Hampshire, UK
Number of Stores
270+
Parent Company
Frasers Group
GAME promotes gaming through trade-in and pre-owned programmes, extending product lifecycles and reducing waste.
Bring your unwanted games and consoles to any GAME store. Staff will assess condition and offer store credit or cash. Pre-owned items are tested and guaranteed to work.
Yes, pre-order upcoming games and consoles online or in-store. Often includes exclusive bonuses and guarantees you'll have the item on launch day.
Order online and collect from your chosen GAME store, often within 1 hour of order confirmation. Free of charge on all orders.
Yes, GAME has a large selection of pre-owned games and hardware at reduced prices. All pre-owned items are tested and come with an exchange guarantee.
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Customer Service
0333 241 6265Customer Service Email
customerservices@help.game.co.ukCustomer Service Hours
Mon-Fri 9am-5pm
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