Farlows

Farlows has supplied the requirements of anglers, shooters, and country enthusiasts since 1840. Founded by Charles Farlow, this country store in the heart of London has built an unparalleled reputation for quality, expert knowledge, and friendly advice over nearly two centuries. Innovation has been part of Farlows' DNA since the beginning - Charles Farlow had 14 patents to his name, with the first approved in 1884 for "an improved Fishing rod winch". From the beginning of the last century, Farlows specialised in trout and salmon fly fishing, producing reels, split bamboo rods, landing nets, equipment, flies, and more. The famous Holdfast mark was used for a range of lines, and the Regal reel was first manufactured at Farlows' Croydon factory in the 1930s. Farlows holds a Royal Warrant as Suppliers of Fishing Tackle and Waterproof Clothing to HM The King, originally granted in 1982 and renewed in 2013, 2019, and 2024. This recognition reflects the company's commitment to quality that has satisfied discerning customers, including royalty, for generations. Today, Farlows' emporium at 9 Pall Mall in London's West End is a joy for all country lovers. The store successfully combines cutting-edge technology with traditional methods and service, with emphasis on products made in Britain. Older than Hardy by 35 years, Farlows has been distributing the finest products since 1895, in addition to their own renowned brand of tackle and clothing.