Fanatics strikes exclusive partnership with DP World Tour and Ryder Cup
Fanatics has struck a new multi-year partnership with The European Tour Group to become the exclusive retail partner for the 2027 Ryder Cup, Retail Week can reveal.

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Fanatics is the UK's premier online destination for official sports merchandise, offering an extensive range of replica kits, fan apparel, and collectibles from top football clubs, F1, NFL, NBA, and more.
Fanatics.co.uk stands as the UK's leading online retailer for official sports merchandise, a proud part of the global Fanatics, Inc. family. Established in the UK in 2016 following the acquisition of Kitbag, Fanatics International Limited quickly became the go-to source for authentic fan gear. Headquartered in Manchester, UK, Fanatics is dedicated to bringing fans closer to their favourite teams and athletes through an extensive and high-quality product offering. With a commitment to authenticity and customer satisfaction, Fanatics ensures that every purchase helps you celebrate your sporting heroes with genuine, officially licensed items.
At Fanatics, the selection is vast and varied, catering to every type of sports fan. Whether you follow the beautiful game, the fast-paced world of motorsport, or the excitement of American sports, you'll find something to ignite your passion. Discover the latest football shirts and full kits from top clubs like Manchester United, Liverpool, Arsenal, and Chelsea, as well as international teams. Motorsport enthusiasts can explore a wide array of Formula 1 merchandise, including team apparel and driver collections. For fans of US sports, there's a comprehensive range of NFL jerseys, NBA apparel, NHL gear, and MLB caps. Beyond clothing, Fanatics offers a fantastic selection of sports collectibles, accessories, and unique memorabilia, making it easy to find the perfect item for yourself or as a gift.
Shopping at Fanatics.co.uk is more than just a transaction; it's an experience built around the fan. Their customer service team is available around the clock, ready to assist with any query, ensuring a smooth shopping journey. Take advantage of valuable savings with exclusive discounts: students can enjoy 10% off via Student Beans, NHS and healthcare workers receive 10% off through Health Service Discounts and 15% off via Gocertify, and military personnel benefit from a 15% discount verified by Troop ID. Furthermore, the Fanatics ONE loyalty programme rewards your dedication with FanCash, free shipping, free returns, and early access to exciting product drops, enhancing your fan experience with every purchase.
Fanatics was founded in 1995 and is headquartered in Jacksonville, Florida, USA. It is part of Kynetic, with Over 2,000 locations.
Student Discount
Student discount available through verification partners.
NHS Discount
Fanatics offers a 10% NHS discount, verifiable through Health Service Discounts. Some sources also mention a 15% discount for healthcare workers via Gocertify.
Military / Blue Light Discount
Fanatics offers a 15% military discount for active duty personnel, veterans, and their family members, verifiable through Troop ID (ID.me) or Gocertify.
Gift Cards Available
Loyalty Programme
FanCash
Earn FanCash on purchases to redeem on future orders. Exclusive member deals and early access to new releases.
Fast UK and worldwide delivery. Express options available. Delivery times vary by destination.
Returns Policy
90-day returns in original condition with tags. Defective items must be reported within 45 days. Refunds processed within 14 days of receipt.
Founded
1995
Headquarters
Jacksonville, Florida, USA
Number of Stores
Over 2,000
Parent Company
Kynetic
Fanatics is working toward more sustainable practices in merchandise production and packaging.
Yes, all Fanatics merchandise is officially licensed and authentic, sourced directly from partnerships with leagues and teams worldwide.
You have 90 days from despatch to return items in original condition with tags attached. Defective items must be reported within 45 days.
Delivery times vary by destination and shipping method. Express options are available for faster arrival. Track your order through your account.
Yes, Fanatics ships worldwide from their UK site, with delivery times and costs varying by destination.
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+44 (0) 330 222 0386Customer Service Email
customer.services@fanatics-intl.comCustomer Service Hours
24/7 (chat)
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Fanatics has struck a new multi-year partnership with The European Tour Group to become the exclusive retail partner for the 2027 Ryder Cup, Retail Week can reveal.

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