Shades Dancewear

About Shades Dancewear

Shades Dancewear is a groundbreaking UK brand committed to fostering diversity and inclusion in the dance community. Founded on the principles of the TIRED Movement (Trying to Improve Racial Equality in Dance), Shades aims to set a new global standard for representation. The brand was born from decades of lived experience and a dedication to equity, spearheaded by founders Laura Grant and Stacey Green. They believe every dancer deserves to feel confident and celebrated.

Inclusive Dancewear for Every Dancer

At the heart of Shades Dancewear is its extensive range of products available in diverse skin tone shades. They offer everything from ballet shoes and jazz shoes to convertible tights, dance belts, and various accessories for kids, teens, and adults. Their four exclusive shades—Bojangles, Raven, Uday, and Pearl—honour Global Majority dance pioneers, making it easier for dancers to find products that truly match their skin colour. Shades Dancewear is also the first brand globally to offer dance support belts in these diverse tones.

Innovative Technology & Quality

Shades Dancewear leverages cutting-edge technology to enhance the shopping experience. Their Shadify AI allows customers to virtually scan their face and find their perfect skin tone match, eliminating guesswork. They are also the exclusive stockist for SKNFIT, a brand dedicated to inclusive dancewear. All products are crafted to ensure high quality, comfort, and performance, supporting dancers in every move.

Shop with Confidence

Shades Dancewear prioritises customer satisfaction with convenient shipping and returns policies. They offer Next Day Delivery within the UK and provide International Shipping to reach dancers worldwide. Customers can also benefit from Free UK Returns, ensuring a hassle-free shopping experience. New customers are invited to sign up for a 10% discount on their first purchase, making it an ideal time to explore their inclusive range.