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Lovell Rugby is the UK's premier online destination for rugby boots, kits, and training gear, also offering a wide range of football and general sports equipment for all ages and skill levels.
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Shop at Lovell RugbyLovell Rugby has established itself as a premier online retailer for sports equipment and apparel in the UK, with a particular specialisation in rugby. Building on over 25 years of experience in the sports industry through retail shops, the company launched its online store in 1998, quickly becoming a go-to destination for athletes and fans. Lovell Sports Ltd., the operating company, was incorporated in 2001 and is now proudly part of the larger Frasers Group, ensuring a robust and reliable shopping experience for customers nationwide.
At Lovell Rugby, the product range is meticulously curated to meet the diverse needs of sports enthusiasts. For rugby, find an extensive selection of rugby boots tailored for different playing surfaces and positions, alongside official rugby kits, training wear, and a comprehensive array of accessories like head guards, mouthguards, and kicking tees. Beyond rugby, the site also offers a significant collection of football boots, kits, and clothing, featuring top brands such as adidas, Mizuno, Nike, Canterbury, Kooga, New Balance, and Puma. Additionally, shoppers can explore equipment for a wide variety of other sports, making Lovell Rugby a versatile hub for all your sporting requirements.
Lovell Rugby is committed to providing excellent value and a seamless shopping experience. They offer valuable discounts for key community members, including student discounts, NHS/healthcare worker discounts, and military/armed forces discounts, typically providing 10% off full-priced items and 5% off sale items. Their customer service team is readily available via phone (0800 197 2855) and email (sales@lovell-rugby.co.uk) to assist with any queries. With a focus on quality products, competitive pricing, and dedicated support, Lovell Rugby ensures every customer can find their ideal sports gear with confidence.
Lovell Rugby was founded in 1998 and is headquartered in United Kingdom. It is part of Lovell Sports Limited (part of Frasers Group), with Online only locations.
Student Discount
Students can receive 10% off full-priced items and 5% off sale items. Verification is provided through GoCertify. UNiDAYS is also mentioned as a student marketplace where Lovell Rugby is present.
NHS Discount
NHS and healthcare workers can receive 10% off full-priced items and 5% off sale items. Verification is provided through GoCertify.
Military / Blue Light Discount
Military and armed forces personnel can receive 10% off full-priced items and 5% off sale items. Verification is provided through GoCertify.
Gift Cards Available
Loyalty Programme
Shop Twice, Earn £5
Earn rewards such as points with "Shops Away Virgin Atlantic" and benefit from a "Shop Twice, Earn £5" offer.
Free delivery over £100; express options available
Returns Policy
100-day returns on boots; 30 days on other items
Founded
1998
Headquarters
United Kingdom
Number of Stores
Online only
Parent Company
Lovell Sports Limited (part of Frasers Group)
Lovell Rugby specialises in a wide range of rugby apparel and equipment, including boots, kits, shirts, shorts, and accessories. We also offer gear for many other sports such as football, running, fitness, and more.
You can contact our customer service team by phone at 0800 197 2855 or by email at sales@lovell-rugby.co.uk. Our team is available Monday to Friday, from 09:00 to 17:00.
Yes, we proudly offer discounts for students, NHS/healthcare workers, and military/armed forces personnel. Eligible individuals can receive 10% off full-priced items and 5% off sale items, verified through GoCertify.
While the specific details are on our website, Lovell Rugby aims to provide a hassle-free returns process. Please refer to our website's returns page for the most up-to-date information on how to return an item.
We stock a comprehensive selection of top sports brands, including adidas, Mizuno, Nike, Canterbury, Kooga, New Balance, and Puma, ensuring you have access to the best quality gear.
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Be the first to write a reviewCustomer Service
0800 197 2855Customer Service Email
sales@lovell-rugby.co.ukCustomer Service Hours
Mon-Fri 9am-5pm
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