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Björn Borg offers premium sportswear, underwear, shoes, and bags, blending Scandinavian design with performance for those who dare to win big.
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Shop at Bjorn BorgThe Björn Borg brand carries the enduring spirit of its namesake, the legendary Swedish tennis player. Established in 1984, the company quickly evolved from sports apparel into a globally recognised name, particularly for its innovative and vibrant underwear. Rooted in Scandinavian design principles, Björn Borg products are crafted with a focus on functionality, comfort, and bold aesthetics, encouraging an active and confident lifestyle. The brand's journey reflects a commitment to pushing boundaries, much like the 'Ice Man' himself, transforming conventional sportswear and underwear into statements of personal style and performance.
Discover a comprehensive range of sportswear and activewear designed for optimal performance and contemporary style. From durable jackets and vests to comfortable t-shirts, hoodies, and sweatshirts, Björn Borg provides essential gear for every workout and casual occasion. Their collection includes specialised training tops, shorts, pants, and sports tights, all engineered for movement and breathability. Whether you're hitting the gym, going for a run, or simply enjoying an active day, Björn Borg's sportswear combines technical features with modern design.
Björn Borg is perhaps best known for its iconic premium underwear. Revolutionising the market with its 'Perfect Fit' and distinctive patterns, the brand offers a wide selection for men, including boxers, trunks, briefs, and sports underwear. Shoppers can also find multipacks, loose boxers, long johns, and pyjamas, all crafted from high-quality materials for ultimate comfort and support. The underwear range embodies the brand's daring attitude, making it a favourite for those seeking both comfort and a touch of personality.
Complete your look with Björn Borg's selection of shoes and accessories. Their footwear range includes stylish sneakers, comfortable slippers, and practical sandals, designed to complement their activewear and provide comfort for various activities. The accessories collection features a variety of bags, such as sports bags, duffle bags, shoulder bags, backpacks, and travel bags, perfect for carrying your essentials to the gym, on a trip, or for daily use. These items reflect the brand's commitment to functional design and quality craftsmanship.
Björn Borg is actively working towards a more sustainable future, with a focus on reducing emissions and increasing the use of lower climate impact materials. They aim for 100% sustainable materials by 2030, ensuring that your purchases contribute to a better tomorrow. The online shopping experience is enhanced by fast delivery and a clear 30-day return policy for UK customers. Their dedicated customer service team is readily available to assist with any queries, ensuring a smooth and satisfying shopping journey.
Bjorn Borg was founded in 1984 and is headquartered in Stockholm, Sweden. It is part of Björn Borg AB, with 50+ locations.
Gift Cards Available
Loyalty Programme
Newsletter Subscription
Subscribers receive 10% off their first full-price order, along with exclusive deals, new arrivals, and exciting promotions from Björn Borg.
Free UK shipping on orders over £80. Standard delivery 3-5 working days.
Returns Policy
30-day returns on unworn items with tags attached. Free returns available.
Founded
1984
Headquarters
Stockholm, Sweden
Number of Stores
50+
Parent Company
Björn Borg AB
Björn Borg is committed to sustainable production, using recycled materials and responsible manufacturing practices.
Yes, Björn Borg AB is a Swedish fashion brand named after the legendary tennis player Björn Borg, founded in 1984.
Björn Borg is known for premium underwear and sportswear featuring bold prints, vibrant colours, and high-quality moisture-wicking fabrics.
Björn Borg is a Swedish brand headquartered in Stockholm, with stores in seven European countries including the UK.
Yes, Björn Borg is known for premium quality fabrics that are breathable, moisture-wicking, and designed for all-day comfort.
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customerservice@bjornborg.comCustomer Service Hours
Monday to Friday, 9am - 5pm CET
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