Apple Store

Explore the innovative world of Apple Store, offering everything from the latest iPhones, iPads, and Macs to Apple Watch, AirPods, and exclusive entertainment.

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About Apple Store UK

The Apple Store is the official online and retail presence for Apple Inc., a global technology giant founded in 1976 and headquartered in Cupertino, California, USA. With over 500 stores worldwide, including a strong presence in the UK, Apple is celebrated for its innovative consumer electronics, software, and online services. The brand is synonymous with cutting-edge design, intuitive user interfaces, and a commitment to creating products that enrich people's lives. From personal computing to mobile communication and digital entertainment, Apple continues to set industry standards.

Product Range Highlights

Customers visiting the Apple Store UK can explore an extensive and diverse product portfolio. This includes the latest generations of iPhone smartphones, powerful Mac computers (such as MacBook Pro, MacBook Air, iMac, and Mac mini), and versatile iPad tablets. Beyond these core devices, Apple offers the popular Apple Watch for health and fitness tracking, AirPods for superior wireless audio, and Apple TV for home entertainment. A wide selection of genuine accessories, including cases, chargers, and straps, ensures you can fully customise and protect your Apple devices. The store also highlights services like Apple TV+, Apple Music, and Apple Arcade, integrating hardware with a rich digital content experience.

Shopping Experience and Discounts

Shopping at the Apple Store UK provides a comprehensive and supportive experience. Customers can easily browse products, compare specifications, and make purchases online or visit one of the many Apple Retail Stores across the country. Apple is committed to supporting its community members, offering significant discounts for various groups. Students can access special pricing on Macs and iPads through the Apple Education Store, verified by UNiDAYS and Student Beans. NHS staff and military personnel also benefit from exclusive discounts, available via platforms like Health Service Discounts, Blue Light Card, or through dedicated purchasing channels. Expert device support and flexible financing options further enhance the customer journey, making high-quality Apple technology accessible to more people.

Apple Store was founded in 2001 and is headquartered in Cupertino, California, USA. It is part of Apple Inc., with 40+ locations.

News & Updates

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BNP Paribas Personal Finance UK becomes consumer finance provider for Apple UK

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Leading consumer finance provider, BNP Paribas Personal Finance UK, has today announced that it will be providing the new Flexible Finance Account for Apple customers in the UK at Apple Stores, the Apple Store Online and Apple Store App. UK-based customers purchasing Apple products will now benefit from greater choice and more flexibility than ever...

By Fiona Briggs

Discounts & Loyalty

Student Discount

Education pricing for students and educators

NHS Discount

Apple offers discounts for NHS staff. These can be accessed through the Apple Employee Purchase Program (EPP) via Health Service Discounts, or by showing NHS ID in physical stores or emailing a photo of the ID for phone purchases. Discounts can be up to 10% on selected accessories and products like iPhones, MacBooks, and Apple Watch.

Military / Blue Light Discount

Apple offers special savings for current and veteran members of the US Military, National Guard and Reserve, and their immediate family members residing in the same household, typically a 10% discount on Apple products and most accessories. The Blue Light Card, which includes armed forces, also offers discounts on Apple products.

Gift Cards Available

Shipping & Returns

Click & Collect

Free delivery; same-day delivery in select areas; engraving available

Returns Policy

14-day returns; extended holiday returns

Frequently Asked Questions

How can I contact Apple customer service for orders or technical support?

For Apple Store orders and general enquiries, you can call 0800 048 0408. For technical support, please call 0800 107 6285. Phone lines are open Monday–Friday 08:00–20:00 and Saturday–Sunday 09:00–18:00.

Does Apple offer discounts for students or educators?

Yes, Apple provides education pricing for students, teachers, and staff in the UK. To access these exclusive discounts, students typically need to register with UNiDAYS or Student Beans.

Are there any special discounts for NHS staff or military personnel?

Absolutely. Apple offers discounts for NHS staff, accessible via the Apple Employee Purchase Program (EPP) through Health Service Discounts, or by showing NHS ID in-store. Military personnel and veterans, including those with a Blue Light Card, can also benefit from special savings on Apple products and accessories.

What is Apple's return policy?

While specific details of the return policy were not fully available, Apple generally offers a straightforward return process for products purchased directly from the Apple Online Store or Apple Retail Stores. It's always best to check the 'Returns' section on the Apple website or contact customer service for the most current information regarding your purchase.

Can I trade in my old Apple device?

Yes, Apple offers a trade-in programme where you can get credit towards a new purchase when you trade in an eligible device, such as an iPhone 13 or higher. This programme helps make upgrading to the latest Apple technology more affordable.

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Contact Information

Customer Service

0800 048 0408

Customer Service Hours

Monday–Friday 08:00–20:00 and Saturday–Sunday 09:00–18:00

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