Family Portrait

About Family Portrait

Family Portrait is a London-based pet grooming brand founded by Gouzelle Ishmatova, who spent more than 20 years working in beauty and skincare formulation before turning to products for dogs and cats. The site's structured data gives 2022 as the founding year, and the shop sells in pounds to addresses across the UK.

What Family Portrait sells

• The Wipe: thick, biodegradable bamboo wipes for paws and coats, which the brand says contain 99% water and 7 ingredients, including the enzyme lysozyme
• The Spray: a no-rinse coat spray for use between baths, made with provitamin B5, squalane and coconut, argan and avocado oils, according to the brand
• The Brush: a wooden brush with natural bristles and aluminium pins, handcrafted in Germany in three versions for short hair, long hair, and puppies and cats
• Gift sets combining the three steps, and a free between-baths care guide for dogs and cats sent by email

The brand describes the routine as wipe, spray, brush, and says an advisory board of vets reviews its formulas. The Wipe and The Spray were on pre-order while The Brush was in stock (checked November 2026). Family Portrait also pledges part of its income to local animal shelters, and its blog carries grooming and adoption articles by vets and trainers.

Delivery and returns

Standard UK delivery takes 1 to 4 working days after dispatch, at a quoted £3.95 for orders under £50, and is free on orders over £50. Orders placed before 1pm on a weekday are dispatched the same day; later and weekend orders leave on the next working day. Delivery covers the whole of the UK, including the Channel Islands and the Isle of Man.

On top of the 14-day statutory cancellation right, Family Portrait accepts goodwill returns for 30 days from delivery on unopened, unused items in their original packaging; a hygiene seal broken through use rules a return out. Return postage is paid by the customer unless the shop made a mistake, and refunds reach the original payment method within 5 to 10 working days. Faulty, damaged or wrong items should be reported with a photo within 7 days for a free replacement or refund without sending anything back.