Is a great retail media unification upon us?
For much of the past five years, retail media has been digital advertising’s fastest-growing success story. Retailers have discovered that their first-party customer data is enormously valuable, brands have embraced advertising closer to the point of purchase, and agencies have followed budgets into an entirely new channel. Yet success has created a problem. The retail […] The post Is a great retail media unification upon us? appeared first on InternetRetailing.




