Boroux

About Boroux

Boroux is an American water-filtration brand headquartered in Pueblo, Colorado, in a building on a bluff above the Arkansas River. Its website gives 2015 as the founding year. It is a second-generation family business: co-founder and CEO Parker Emerson runs it with his sister Miranda, following their parents into water filtration. The name comes from borosilicate glass, used for its first product, a glass water bottle.

What Boroux sells

• Stainless steel gravity filter systems in 1.8-gallon and 3-gallon sizes, finished in polished steel, white, black or sage green
• Foundation Filters, the black carbon replacement elements, and Proactive fluoride reduction filters sold as an add-on
• A shower filter system and its replacement cartridge
• Glass water bottles in 16 oz and 33 oz sizes, a 64 oz glass pitcher and stainless steel cups
• Teak wood stands, steel stands, spigots, an automatic filter primer and maintenance kits

According to Boroux, its systems are certified by the Water Quality Association to NSF/ANSI/CAN standards 42, 372 and 401, and one set of Foundation Filters lasts up to 12 months. The brand rates its fluoride filters at 1,000 gallons and the shower filter at about three months, and it advertises a lifetime warranty on its systems.

Delivery and returns

Boroux ships to Britain and most other countries, and UK visitors see prices in pounds. Shipping, duties and taxes on international orders are charged at checkout, and the shipping policy warns that international parcels can take up to 30 days. Its free shipping over $60 applies to US addresses only, and some products cannot be sent to California or Iowa.

Returns are accepted in new or used condition within 60 days of delivery, in the original packaging. Each return needs an authorisation number from customer service first, and $16 is deducted from refunds sent back without one. Prepaid return labels are limited to addresses in the 48 contiguous US states, so UK customers arrange and pay for their own return postage. Refunds on international orders exclude the original shipping, duties and taxes.