
Hamleys
World-famous toy store bringing magic and wonder to children since 1760 with toys, games and experiences.
Current Offers
Up to 70% offSpring Sale
Up to 70% off toy sale at Hamleys
Save 20% on Selected LEGO
Save 20% on specially Selected LEGO for Valentines
Valentines Gifts
Valentines the Playful way with Hamleys gifts
No reviews yet for Hamleys
Be the first to write a reviewAbout Hamleys
Hamleys is the world's oldest and most famous toy shop, founded in London in 1760. For over 260 years, Hamleys has been creating magical experiences for children and adults alike, establishing itself as a destination where toys come to life.
The flagship store on Regent Street spans seven floors of toy heaven, featuring demonstrations, characters, and interactive experiences that make shopping an adventure. Beyond the famous London location, Hamleys operates stores worldwide and an extensive online presence.
The Hamleys range includes toys for all ages from baby toys to games for older children and collectors. They stock everything from classic wooden toys to the latest must-have gadgets, alongside exclusive Hamleys-branded products.
What sets Hamleys apart is the experience - their famous red-coated staff create a vibrant atmosphere with demonstrations, magic shows, and character appearances that make every visit memorable.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
Free delivery on orders over £35. Standard delivery £3.99 (3-5 days). Next day delivery £5.99. Named day delivery £5.99.
Returns Policy
60-day returns for refunds, 90 days for exchanges. Items must be unopened and in resalable condition. 1-year guarantee on faulty items.
Company Information
Founded
1760
Headquarters
London, England
Number of Stores
Multiple UK + worldwide
Parent Company
Reliance Brands Limited
Payment Methods
Sustainability
Hamleys stocks eco-friendly and sustainable toys and is working to reduce plastic packaging and increase recyclable materials.
Frequently Asked Questions
How old is Hamleys?
Hamleys was founded in 1760, making it over 260 years old and the world's oldest toy shop.
Does Hamleys offer free delivery?
Yes, free delivery on orders over £35 to UK mainland addresses.
What is Hamleys' returns policy?
60-day returns for refunds, 90 days for exchanges. Items must be unopened and in resalable condition.
Can I visit the Hamleys store?
Yes, the flagship store on Regent Street, London offers seven floors of toys with demonstrations and experiences.
About Hamleys
Hamleys is the world's oldest and most famous toy shop, founded in London in 1760. For over 260 years, Hamleys has been creating magical experiences for children and adults alike, establishing itself as a destination where toys come to life. The flagship store on Regent Street spans seven floors of toy heaven, featuring demonstrations, characters, and interactive experiences that make shopping an adventure. Beyond the famous London location, Hamleys operates stores worldwide and an extensive online presence. The Hamleys range includes toys for all ages from baby toys to games for older children and collectors. They stock everything from classic wooden toys to the latest must-have gadgets, alongside exclusive Hamleys-branded products. What sets Hamleys apart is the experience - their famous red-coated staff create a vibrant atmosphere with demonstrations, magic shows, and character appearances that make every visit memorable.
Why Shop at Hamleys?
Shopping at Hamleys through The Virtual Mall gives you access to exclusive deals, trusted service, and a seamless online shopping experience. Browse their full range of products and discover why customers choose Hamleys for quality and value.
Shop with Confidence
When you shop at Hamleys through The Virtual Mall, you benefit from secure checkout, easy returns policies, and access to the latest products and promotions. Visit Hamleys today and find exactly what you're looking for.
3 offers & 2 vouchers available
Customer Reviews
Be the first to review
Contact Information
Customer Service
0800 028 8127Customer Service Email
[email protected]Customer Service Hours
Monday-Friday 9am-5pm
Similar Shops

Smyths Toys
The UK and Ireland's leading toy retailer with the biggest brands at the best prices.

Amazon UK
The UK's largest online marketplace offering millions of products with fast Prime delivery, streaming entertainment, and exclusive member deals.

Argos
One of the UK's leading retailers offering thousands of products for home, garden, electronics, and more.

The Entertainer
Family-owned toy retailer offering toys, games and nursery products with a magical in-store experience.
John Lewis
Britain's best-loved department store offering quality fashion, home, electricals and gifts with exceptional service.