The Early Learning Centre

Educational toys helping children learn through play since 1974.

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About The Early Learning Centre

The Early Learning Centre (ELC) is a British toy retailer specialising in educational toys for children aged 0-6 years. Founded in 1974 in Reading, ELC was created with the belief that children learn best through play. The brand employs child psychologists to ensure toys offer positive educational value. Now part of The Entertainer (TEAL Group Holdings), ELC continues its mission to support child development through carefully selected toys, games and activities. From imaginative play and construction to art supplies and outdoor toys, ELC helps parents give their children the best start in life.

Discounts & Loyalty

Gift Cards Available

Shipping & Returns

Free delivery over £40.00Click & Collect

Free click and collect at 5,000+ locations. Free standard delivery over £40. Express delivery free over £75. Multiple delivery options available.

Returns Policy

Return items within 30 days with valid proof of purchase. Products must be in new condition with original packaging. Exchanges available in-store only where stock permits. Customer pays return shipping.

Frequently Asked Questions

What age range is Early Learning Centre for?

ELC specialises in educational toys for children aged 0-6 years, from baby toys to pre-school learning activities.

Is Early Learning Centre part of The Entertainer?

Yes, Early Learning Centre is now part of TEAL Group Holdings, which owns The Entertainer. ELC products are available in The Entertainer stores.

Does ELC offer click and collect?

Yes, free click and collect is available at over 5,000 locations across the UK, including The Entertainer stores.

What is ELC's return policy?

Return items in new condition with original packaging within 30 days. Proof of purchase required. Exchanges available in-store only.

The Early Learning Centre has been helping children learn through play since 1974. Specialising in educational toys for ages 0-6, ELC offers a carefully curated range of products designed to support child development. From baby toys and role play to construction sets and outdoor play, every product is selected to provide educational value while being fun. Now part of The Entertainer family, ELC toys are available online and in stores nationwide. With free click and collect at thousands of locations and free delivery over £40, finding the perfect educational toy has never been easier.

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