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Baby Mori offers soft, sustainable sleepwear and essentials for babies and kids, crafted from organic cotton and bamboo for ultimate comfort and style.
Baby Mori, founded in London in 2015, is a leading UK-based retailer specialising in premium organic baby clothes and essentials. With a mission to help families sleep better and live more comfortably, Mori is renowned for its commitment to sustainability and the use of exceptionally soft, natural materials. The brand's headquarters are located in London, United Kingdom, and it has grown to include flagship stores across the capital, with products stocked in over 180 locations nationwide and internationally. Baby Mori is dedicated to creating high-quality, durable, and eco-friendly products that are gentle on your baby's skin and kind to the planet.
The core of the Baby Mori collection revolves around luxurious sleepwear and everyday essentials for babies and young children. Discover their award-winning organic cotton and bamboo sleepsuits, designed for ultimate comfort and ease. The range extends to include cosy pyjamas, secure sleeping bags, and practical bodysuits, all crafted from their signature soft fabrics. Beyond clothing, Baby Mori offers a curated selection of items for every aspect of family life, including stylish daywear, comfortable footwear, and a variety of gifts. Parents can also find nursery essentials such as bedding, feeding bottles, and smart storage solutions, alongside engaging toys and crafts to stimulate young minds.
Shopping at Baby Mori is a delightful and reassuring experience. Their customer service team is readily available to assist with any queries, reachable by phone at +44 20 3489 9510 or email at hello@babymori.com, Monday to Friday. Baby Mori values its community and offers a special 20% discount for NHS workers, requiring a valid NHS email for verification. For those looking to enjoy continuous benefits, the exclusive Sleep Club loyalty programme provides monthly sleepsuits at a significant discount, 20% off most other products, and free unlimited UK delivery, alongside early access to new collections and sales. Experience the blend of luxury, sustainability, and exceptional service that Baby Mori offers.
Baby Mori was founded in 2015 and is headquartered in Grove, UK, with 180+ locations.
NHS Discount
Baby Mori offers a 20% discount for NHS workers. To qualify, shoppers must use a valid NHS email address at checkout for verification.
Military / Blue Light Discount
Baby Mori offers military discounts upon request. Customers need to contact Baby Mori directly and may need to present a valid military ID to inquire about this privilege.
Gift Cards Available
Loyalty Programme
Sleep Club
Members receive an award-winning sleepsuit every month at 50% off, a 20% discount on most other products (including personalised items), free unlimited UK delivery, and early access to new products and sales, all for a monthly fee.
Free UK delivery on orders over £50. Standard delivery 2-4 working days.
Returns Policy
30-day returns on unworn items with tags attached. Free returns available.
Founded
2015
Headquarters
Grove, UK
Number of Stores
180+
MORI uses organic cotton and bamboo to create gentle, sustainable fabrics for babies. The brand is committed to responsible production and natural materials.
MORI uses organic cotton and bamboo to create their signature soft fabric, which is gentle on babies' sensitive skin and naturally temperature-regulating.
MORI was founded in 2015 by Akin Onal after struggling to find high-quality baby gifts for his niece. He used his family's textile heritage to create the brand.
MORI is Japanese for forest, a subtle nod to the purity of nature that inspires the brand's commitment to natural materials and gentle design.
Celebrity fans of MORI include Kourtney Kardashian, Hilary Swank, and Shay Mitchell, among many other famous parents.
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Be the first to write a reviewCustomer Service
+44 20 3489 9510Customer Service Email
hello@babymori.comCustomer Service Hours
Monday to Friday, 9am - 5pm
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