Patisserie Valerie ‘less healthy’ food ad complaints dismissed by ASA
The advertising watchdog received complaints challenging whether ads displaying images of cakes breached the CAP Code because they contained less healthy food products
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Patisserie Valerie offers lovingly handmade cakes, pastries, and gateaux, available for nationwide next-day delivery across the UK and Ireland, perfect for any celebration.
Founded in 1926, Patisserie Valerie has grown from a small Soho bakery into a nationally recognised brand, synonymous with high-quality, traditional patisserie. With headquarters in Birmingham, UK, this beloved company, now part of the Flour Power Group, continues its legacy of baking excellence. For nearly a century, Patisserie Valerie has been dedicated to bringing beautifully crafted cakes and pastries to homes and tables across the United Kingdom and Ireland, upholding a reputation for flavour and artistry.
Discover an impressive array of celebration cakes designed for life's most memorable moments. From bespoke wedding cakes that add a touch of elegance to your special day, to vibrant birthday cakes and sophisticated anniversary gateaux, there's a perfect centrepiece for every event. Each cake is a testament to skilled craftsmanship, ensuring both visual appeal and an unforgettable taste experience.
Beyond large cakes, Patisserie Valerie offers a tempting selection of individual pastries, tarts, and chocolate treats. Indulge in classic French patisserie or explore their range of convenient letterbox gifts, ideal for sending a thoughtful present. Many locations also provide a delightful afternoon tea experience, alongside a menu of savoury options and speciality coffees, perfect for a relaxed treat or a quick takeaway.
Enjoy the convenience of nationwide next-day delivery across the UK and Ireland, with the option to book a delivery slot up to 90 days in advance. For those who prefer to collect, the Click & Collect service is available at numerous patisseries. Join the Patisserie Valerie Cake Club to earn points and unlock exclusive rewards, and take advantage of special student and NHS discounts. With a dedicated customer service team, Patisserie Valerie ensures a smooth and enjoyable shopping experience from selection to delivery.
Patisserie Valerie was founded in 1926 and is headquartered in United Kingdom. It is part of Causeway Capital, with Multiple patisseries locations.
Student Discount
Patisserie Valerie offers student discounts including 10% off via Student Beans and TOTUM, and 15% off via Gocertify. A general student discount is also available.
NHS Discount
Patisserie Valerie offers a 10% discount for NHS and healthcare workers as part of their "Key Worker Discount" program.
Military / Blue Light Discount
Patisserie Valerie offers a military discount as part of their "Key Worker Discount" program.
Gift Cards Available
Nationwide next day delivery. Carbon neutral deliveries. Click & collect from patisseries.
Returns Policy
Contact customer service for quality issues with delivered cakes
Founded
1926
Headquarters
United Kingdom
Number of Stores
Multiple patisseries
Yes, cakes can be personalised with inscriptions or cake toppers when ordering for delivery.
Yes, Patisserie Valerie patisseries offer traditional afternoon tea experiences. No booking is required.
Present your Cake Club loyalty pass in-store to collect points. Earn 1 point for every £1 spent in-store or online.
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Customer Service
0121 728 6496Customer Service Email
customerservice@patisserie-valerie.co.ukCustomer Service Hours
Mon-Fri 9am-5pm
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Loyalty Programme
Cake Club
Collect 1 point per £1 spent in-store or online. Present loyalty pass to collect points.
Parent Company
Causeway Capital
Carbon neutral deliveries across the UK.