Naked Wines

Naked Wines is a unique wine retailer that connects customers directly with independent winemakers around the world. Founded in 2008, the company pioneered a crowdfunding model where customers (called Angels) invest monthly to fund talented winemakers, in return receiving exclusive wines at cost price. The model works simply: Angels pay a monthly amount into a Naked Wines account, which is used to fund winemakers. In return, Angels access exclusive wines at prices typically 40-60% below retail, plus benefits like free delivery, priority access and money-back guarantees. Naked Wines works with over 200 winemakers across 15 countries, funding their projects and selling their wines exclusively. This direct relationship means winemakers can focus on quality rather than marketing, while customers enjoy exceptional wines with the satisfaction of supporting independent producers.