Yumi

Yumi is a family-run fashion company founded in Camden, London over 25 years ago by husband and wife Clare and Uttam. Born in the vibrant heart of Camden Market—where rebellion meets creativity—Yumi was created with a bold vision: to blend the colour, craft, and heritage of the East with the effortless style and edge of modern Western fashion.

Known for quirky prints and retro-inspired designs, Yumi has become the go-to label for trend-led women's clothing with a unique twist. Renowned for its penchant for rich colours and timeless prints, the brand serves up boho charm with a touch of retro magic. From flowy dresses to signature tops with floral designs, each piece celebrates individuality and charm.

Today, Yumi is a global fashion brand stocked by leading retailers including John Lewis, Next, Debenhams, Zalando, and Namshi—worn and loved across the UK, Europe, and the Middle East. The brand offers quirky, contemporary clothing and accessories for women and girls.

Sustainability is a journey for Yumi—they're growing their use of responsibly sourced fabrics, cutting waste, and staying transparent every step of the way. Their pieces are designed to celebrate every woman, at every age, shape, and stage.