Missguided

Missguided is a bold, unapologetically feminine fashion brand targeting young women who want to express themselves through trend-led, affordable clothing. Founded in 2009 in Manchester, the brand quickly became known for its fast-fashion approach, celebrity collaborations and social media presence. The retailer offers a wide range of women's clothing including dresses, tops, jeans, swimwear, activewear and accessories. Known for body-positive messaging, Missguided was among the first fashion brands to champion diversity in sizing and marketing, featuring models of various body types and backgrounds. Now part of Shein, Missguided continues to offer accessible fashion with frequent new arrivals, seasonal collections and collaborations with influencers and celebrities. Their range spans everyday essentials to night-out looks, all at prices designed for fashion-conscious shoppers on a budget.