NinetyPercent

About NinetyPercent: Fashion with Purpose

NinetyPercent stands out in the fashion industry not just for its stylish designs, but for its groundbreaking commitment to ethical business practices. As a UK-based brand, it redefines what it means to be a conscious consumer by dedicating 90% of its distributable profits to its employees and a range of charitable causes. This unique model ensures that every purchase directly supports both the people who make the clothes and initiatives working towards a better world. The brand's ethos is rooted in transparency, sustainability, and a desire to cultivate a positive culture beyond clothing.

Discover the NinetyPercent Collection

Everyday Essentials Crafted for Style and Comfort

The NinetyPercent collection focuses on creating everyday essentials that are both versatile and impeccably styled. Shoppers can explore a wide array of clothing, including beautifully cut dresses, comfortable tanks and T-shirts, elegant tops and shirts, practical trousers and shorts, and relaxed sweats. Whether you're refreshing your casual wardrobe or seeking sophisticated pieces for work or special occasions, NinetyPercent offers thoughtfully designed garments that blend seamlessly into any lifestyle. Their 'New In' and 'Bestsellers' sections are perfect starting points for discovering popular and innovative designs.

Conscious Craftsmanship and Sustainable Materials

At the core of NinetyPercent's product offering is a deep commitment to sustainable craftsmanship. Each piece is made from carefully selected, sustainably sourced materials chosen for their low environmental impact. The brand designs for longevity, ensuring that their clothing is not only fashionable but also durable, reducing waste and promoting a more sustainable approach to fashion consumption. This dedication to quality and ethical sourcing makes NinetyPercent a leader in conscious fashion.

Your Shopping Experience at NinetyPercent

NinetyPercent is committed to providing a convenient and rewarding shopping experience. They offer worldwide shipping, making their ethical fashion accessible globally. For customers in the UK, enjoy the benefit of free delivery on orders over £80. Furthermore, all import duties and taxes are transparently calculated at checkout, so there are no hidden costs. The brand also provides gift cards, an ideal present for those who appreciate sustainable style. Follow NinetyPercent on social media platforms like Instagram, Facebook, Pinterest, and TikTok to stay updated on new collections and brand initiatives.