We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.
Understatement reclaims women's underwear with comfortable, wire-free bralettes, knickers, and swimwear designed by women for women, focusing on natural curves and quality materials.
No live deals right now from Understatement — you can still shop the latest below.
Shop at UnderstatementUnderstatement is a revolutionary UK brand that has set out to reclaim women's underwear, designing pieces "by women for women." Their philosophy is simple yet profound: comfort should never be compromised. By eliminating common irritants like underwire, restrictive padding, and itchy tags, Understatement creates lingerie that feels like a second skin. This commitment to natural comfort and body positivity has quickly made them a favourite among those seeking a more authentic and comfortable underwear experience. Discover why so many women are choosing Understatement for their everyday essentials.
The heart of Understatement's offering lies in its thoughtfully designed bralettes and knickers. Each piece is crafted from carefully selected materials, ensuring softness, breathability, and durability. Whether you're searching for a seamless everyday bralette or a comfortable pair of panties, their collection boasts a variety of styles and colours to suit every preference. Beyond lingerie, Understatement also offers a stylish range of swimwear, applying the same comfort-first principles to ensure you feel confident and supported at the beach or by the pool. Don't miss their new arrivals and bestsellers for the latest trends and most loved silhouettes.
Understatement prides itself on its unique selling proposition: unparalleled comfort combined with chic design. Their garments are engineered to complement every body shape, promoting a sense of ease and natural beauty. The brand's dedication to handpicking all materials means that every bralette, knicker, and swimwear item not only looks fantastic but also feels incredibly soft against the skin. This focus on high-quality fabrics and construction ensures that Understatement products are built to last and provide lasting comfort, making them a smart investment for your wardrobe.
Understatement aims to provide a seamless online shopping journey. With a user-friendly website and a comprehensive Size Guide, finding your perfect fit is straightforward. They offer free shipping on orders over £100.00 within the UK and ship internationally to a wide array of countries, making their comfortable lingerie accessible globally. The brand also encourages mindful shopping, suggesting customers use their size guide to avoid unnecessary returns, reflecting a subtle nod towards sustainability by reducing shipping emissions and textile waste. Experience the convenience and thoughtful approach of Understatement when you buy underwear online.
Understatement offers free shipping on orders over £100.00. They ship internationally to a wide range of countries, with specific currency options available for many regions. Delivery times and costs for international orders may vary.
Returns Policy
While specific details are available on their website, Understatement generally aims for customer satisfaction. Customers are encouraged to review the full returns policy for information on how to return items for exchanges or refunds. They advise using their Size Guide to ensure the correct fit and minimise returns.
Understatement promotes a "Think green!" approach by encouraging customers to use their Size Guide to find the correct fit, reducing the environmental impact of returns. They focus on creating durable, high-quality garments from carefully handpicked materials.
Understatement underwear is unique because it's designed by women for women, prioritising comfort above all else. They eliminate annoying underwire, restrictive padding, and itchy tags, using carefully handpicked materials to create bralettes, knickers, and swimwear that feel as good as they look and complement every body.
Understatement offers a range of comfortable underwear including bralettes and knickers, as well as stylish swimwear. They frequently update their collections with new arrivals and highlight their most loved silhouettes and bestsellers.
Yes, Understatement offers free shipping on orders over £100.00. They also ship internationally to many countries.
To ensure you find the perfect fit, we highly recommend checking out our comprehensive Size Guide available on our website. This helps reduce the need for returns and ensures maximum comfort.
Understatement promotes a "Think green!" approach by encouraging customers to use their Size Guide to find the correct fit, thereby reducing returns and associated environmental impact. They focus on quality and durability to ensure their garments last.
No reviews yet for Understatement
Be the first to write a review
Bluebella
Bluebella offers award-winning, luxurious, and sensual lingerie, nightwear, and hosiery, empowering self-assured women to express their style with bold and inclusive designs.
Triumph Online Shop
Discover the heritage and unparalleled comfort of Triumph Online Shop, offering a vast collection of women's lingerie, including perfectly fitting bras, knickers, and shapewear.
Underoutfit
Underoutfit offers the most comfortable bras, underwear, and shapewear, with a generous 180-day home trial for ultimate comfort and confidence.
Shock Absorber
Shock Absorber is a leading UK brand specialising in high-performance, scientifically tested sports bras, offering ultimate support and comfort for every active woman.
Crossrope
Crossrope offers the best weighted jump rope experience, providing effective cardio and strength training for all fitness levels with their innovative, interchangeable rope systems.