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Truekind offers cloud-like comfort with their range of seamless, wire-free intimate wear, designed for everyday support and confidence.
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Shop at TruekindTruekind, a brand dedicated to revolutionising women's intimate wear, launched in 2021, building on the foundation of a company established in 2013. Focused on delivering unparalleled comfort and support, Truekind has quickly become a go-to destination for women seeking bras that feel as good as they look. Their philosophy centres around liberating women from the discomfort often associated with traditional undergarments, offering a truly 'cloud-like' experience.
At the heart of Truekind's offering are their innovative bras, designed with seamless support and wire-free comfort in mind. The flagship Truekind Daily Comfort Wireless Shaper Bra, crafted from a super-comfy nylon-elastane fabric, exemplifies their commitment to non-stop, breathable support. Shoppers can explore a variety of styles tailored to provide smooth shaping and a natural fit, ensuring confidence throughout the day. With over 5 million bras sold, Truekind's popularity speaks volumes about the quality and comfort they deliver.
Truekind is committed to making your shopping journey as comfortable as their products. They offer a generous 60-Day Fit Guarantee, allowing for hassle-free exchanges if you need a different size, colour, or style. New customers can enjoy a 10% discount upon joining their community, gaining access to exclusive offers and fashion tips. For an elevated experience, the Truekind ELITE membership provides benefits like free shipping, dedicated 24/7 customer support, and early access to sales, ensuring a truly premium service for every woman.
Truekind was founded in 2013 and is headquartered in USA (UK delivery). It is part of BIA Brands, with Online only locations.
Student Discount
Truekind offers a student discount of up to 10% off.
Loyalty Programme
Truekind ELITE
Exclusive benefits such as free shipping, dedicated 24/7 customer support, access to exclusive content (videos on shapewear, fitness, lifestyle, and cooking), and special discounts and early access to sales and product launches.
UK delivery available. Free shipping on orders over £50.
Returns Policy
30-day return policy on unworn items with tags.
Founded
2013
Headquarters
USA (UK delivery)
Number of Stores
Online only
Parent Company
BIA Brands
Use our size guide based on your measurements. Styles are designed for a comfortable fit.
Yes, we offer sizes up to 3XL with supportive designs for larger busts.
Light activity bras are available. For high-impact exercise, check our sports range.
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Be the first to write a reviewCustomer Service
+1 (678) 831-8222Customer Service Email
support@truekind.comCustomer Service Hours
Monday-Friday 9am-5pm
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