Step One

About Step One UK

Step One UK brings revolutionary comfort to the British underwear market. Founded in Australia in 2017 by Greg Taylor, the brand established its UK presence in 2020 as Step One Clothing UK Limited. With a commitment to exceptional comfort and quality, Step One has quickly become a favourite for those seeking superior underwear that performs throughout the day. Their innovative designs focus on eliminating common discomforts associated with traditional underwear, offering a fresh approach to daily essentials.

Discover the Step One Difference

Unrivalled Comfort and Design

Step One is renowned for its unique approach to underwear design, prioritising comfort, breathability, and durability. Their signature boxer briefs are crafted from a blend of bamboo fabric, known for its incredible softness, moisture-wicking properties, and natural breathability. This makes Step One underwear ideal for all-day wear, whether you're at work, hitting the gym, or simply relaxing at home. The thoughtful construction aims to prevent chafing and riding up, ensuring a smooth and comfortable fit for every body type.

Shopping with Ease

Shopping for Step One underwear is straightforward and convenient. As a primarily direct-to-consumer online retailer, uk.stepone.life offers a seamless shopping experience from the comfort of your home. They also understand the importance of value, providing special discounts for students, NHS workers, and military personnel. Keep an eye out for their "Refer a Friend" programme, which rewards both new and existing customers with great savings. While primarily online, Step One has also begun to expand into select John Lewis stores, offering another way to experience their products firsthand.