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Step One UK offers revolutionary comfort with their range of bamboo underwear, designed to provide an anti-chafing, breathable, and supportive fit for all-day wear.
No live deals right now from Step One — you can still shop the latest below.
Shop at Step OneStep One UK brings revolutionary comfort to the British underwear market. Founded in Australia in 2017 by Greg Taylor, the brand established its UK presence in 2020 as Step One Clothing UK Limited. With a commitment to exceptional comfort and quality, Step One has quickly become a favourite for those seeking superior underwear that performs throughout the day. Their innovative designs focus on eliminating common discomforts associated with traditional underwear, offering a fresh approach to daily essentials.
Step One is renowned for its unique approach to underwear design, prioritising comfort, breathability, and durability. Their signature boxer briefs are crafted from a blend of bamboo fabric, known for its incredible softness, moisture-wicking properties, and natural breathability. This makes Step One underwear ideal for all-day wear, whether you're at work, hitting the gym, or simply relaxing at home. The thoughtful construction aims to prevent chafing and riding up, ensuring a smooth and comfortable fit for every body type.
Shopping for Step One underwear is straightforward and convenient. As a primarily direct-to-consumer online retailer, uk.stepone.life offers a seamless shopping experience from the comfort of your home. They also understand the importance of value, providing special discounts for students, NHS workers, and military personnel. Keep an eye out for their "Refer a Friend" programme, which rewards both new and existing customers with great savings. While primarily online, Step One has also begun to expand into select John Lewis stores, offering another way to experience their products firsthand.
Step One was founded in 2017 and is headquartered in Sydney, Australia (UK offices). It is part of Step One Clothing Pty Ltd., with A few select locations locations.
Student Discount
Step One offers a student discount of 10% or 15% for verified students, often accessible through platforms like Student Beans.
NHS Discount
NHS and healthcare worker discounts are available for Step One products, which can be accessed through platforms such as Blue Light Card.
Military / Blue Light Discount
Step One offers discounts for military and armed forces personnel, including up to 5% cashback for Forces Personnel via British Forces Discounts and discounts through Blue Light Card.
Loyalty Programme
Refer a Friend
When an existing customer refers a friend, the friend receives 50% off their first pair of Step One Boxer Briefs. Once the friend completes their purchase, the referrer receives a discount code for a free pair of underwear.
Free UK delivery on orders over £40. Express delivery available.
Returns Policy
Free returns within 30 days for unworn items.
Founded
2017
Headquarters
Sydney, Australia (UK offices)
Number of Stores
A few select locations
Parent Company
Step One Clothing Pty Ltd.
Step One underwear is crafted from a unique blend of bamboo fabric, known for its exceptional softness, breathability, and moisture-wicking properties. Their designs focus on preventing chafing and riding up, providing superior comfort for all-day wear.
For general enquiries, you can reach Step One UK customer service via email at info@stepone.life. For privacy-related questions, please use privacy@stepone.life.
Yes, Step One UK offers several discounts. Verified students can receive 10% or 15% off, often through Student Beans. NHS and healthcare workers can access discounts via platforms like Blue Light Card, and military personnel can get up to 5% cashback through British Forces Discounts and Blue Light Card.
Step One's "Refer a Friend" programme allows existing customers to share a unique code. When a friend uses this code, they receive 50% off their first pair of Step One Boxer Briefs. Once their purchase is complete, the referrer receives a discount code for a free pair of underwear.
Step One underwear is primarily available online through their official UK website, uk.stepone.life. Additionally, as of mid-February 2025, they have expanded into select John Lewis stores across the UK with concessions.
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info@stepone.life
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