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Shades Dancewear offers top-quality dancewear for kids and adults, specialising in diverse skin tone shades for ballet shoes, jazz shoes, tights, and accessories, championing inclusivity in dance.
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Shop at Shades DancewearShades Dancewear is a groundbreaking UK brand committed to fostering diversity and inclusion in the dance community. Founded on the principles of the TIRED Movement (Trying to Improve Racial Equality in Dance), Shades aims to set a new global standard for representation. The brand was born from decades of lived experience and a dedication to equity, spearheaded by founders Laura Grant and Stacey Green. They believe every dancer deserves to feel confident and celebrated.
At the heart of Shades Dancewear is its extensive range of products available in diverse skin tone shades. They offer everything from ballet shoes and jazz shoes to convertible tights, dance belts, and various accessories for kids, teens, and adults. Their four exclusive shades—Bojangles, Raven, Uday, and Pearl—honour Global Majority dance pioneers, making it easier for dancers to find products that truly match their skin colour. Shades Dancewear is also the first brand globally to offer dance support belts in these diverse tones.
Shades Dancewear leverages cutting-edge technology to enhance the shopping experience. Their Shadify AI allows customers to virtually scan their face and find their perfect skin tone match, eliminating guesswork. They are also the exclusive stockist for SKNFIT, a brand dedicated to inclusive dancewear. All products are crafted to ensure high quality, comfort, and performance, supporting dancers in every move.
Shades Dancewear prioritises customer satisfaction with convenient shipping and returns policies. They offer Next Day Delivery within the UK and provide International Shipping to reach dancers worldwide. Customers can also benefit from Free UK Returns, ensuring a hassle-free shopping experience. New customers are invited to sign up for a 10% discount on their first purchase, making it an ideal time to explore their inclusive range.
Shades Dancewear was founded in 2004.
Shades Dancewear offers Next Day Delivery within the UK and International Shipping. Check their website for specific delivery times and costs.
Returns Policy
Shades Dancewear provides Free UK Returns. For full details on the returns process and eligibility, please refer to their website's returns policy.
Founded
2004
Shades Dancewear is committed to promoting diversity and inclusion in dance through their product range and support of the TIRED Movement, aiming for true representation in dancewear.
Shades Dancewear is the first UK brand to offer its entire collection, including ballet shoes, jazz shoes, and tights, in four diverse skin tone shades. They also use Shadify AI technology to help customers find their perfect match and are the exclusive home for SKNFIT inclusive dancewear.
Shades Dancewear offers a wide range of products for kids, teens, and adults, including ballet shoes, jazz shoes, convertible tights, dance socks, dance belts, thongs, bags, and various accessories. They also have casual wear and exclusive collections.
Yes, Shades Dancewear offers International Shipping in addition to Next Day Delivery within the UK. Please check their website for specific delivery information and costs to your region.
Shadify AI is Shades Dancewear's brand-new artificial intelligence technology that helps you easily find your matching skin tone shade. You can use it to scan your face virtually and match your skin tone to one of their four exclusive shades of dancewear.
The TIRED Movement stands for 'Trying to Improve Racial Equality in Dance'. Shades Dancewear was born from the activism and advocacy work of this movement, aiming to create a tangible outcome for equity and access in dancewear.
You can use their brand-new Shadify AI technology to scan your face and match your skin tone. Alternatively, you can order their unique Colour Match Swatch for a small fee to help you choose the perfect shade to complement your natural skin colour.
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