Pretty Mama

Discover Pretty Mama: Stylish & Supportive Breastfeeding Wear

Pretty Mama is a beloved UK brand dedicated to empowering mothers through thoughtfully designed breastfeeding clothing. Founded by sisters Jenny and Alex McFadden, the company launched in Spring 2020, quickly gaining recognition for its innovative and practical designs. Their commitment to quality and style even saw them featured on Dragons' Den in 2022/24, showcasing their unique approach to maternity fashion.

The Pretty Mama Story

Born from a personal understanding of the challenges new mothers face, Pretty Mama was created to offer comfortable, discreet, and fashionable solutions for breastfeeding. With strong ties to the North East of England, the brand prides itself on working with a local manufacturer in Newcastle, ensuring high standards of craftsmanship and supporting local industry.

Explore the Pretty Mama Collection

The Pretty Mama range focuses on versatile and cosy garments perfect for everyday wear. Shoppers can find a variety of breastfeeding-friendly clothing, including their popular Cosy Quarter Zip Oversized Breastfeeding Fleeces in various colours, stylish hoodie jumpers, comfortable t-shirt dresses, and long-sleeved tops. Each piece is designed with discreet feeding access, allowing mothers to breastfeed with confidence and ease wherever they are.

Shopping with Pretty Mama

Shopping at prettymama.co.uk is a seamless experience. The online store offers a wide selection of their bestsellers and new arrivals, making it easy to find the perfect additions to your wardrobe. Pretty Mama also offers eGift Cards, making it simple to treat a new mum in your life. They proudly support NHS staff, healthcare workers, and military personnel with exclusive discounts available via the Blue Light Card and Defence Discount Service, demonstrating their appreciation for essential workers.