We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.

Paolita offers a stunning collection of stylish women's clothing, from elegant ready-to-wear dresses and tops to luxurious resortwear and swimwear, perfect for refreshing your seasonal wardrobe.
No live deals right now from PAOLITA — you can still shop the latest below.
Shop at PAOLITAWelcome to Paolita, a distinguished London-based fashion brand that has been captivating women with its unique and luxurious designs since its founding in 2010. Known for its vibrant prints, high-quality fabrics, and sophisticated silhouettes, Paolita offers a distinctive collection that stands out in the contemporary fashion landscape. Headquartered in the heart of London, with a flagship boutique in Notting Hill, Paolita embodies British elegance with a global appeal.
At Paolita, you'll find an extensive array of women's clothing designed to cater to every facet of your lifestyle. Our ready-to-wear collection features everything from elegant dresses perfect for any occasion to stylish tops and bottoms that can be mixed and matched for versatile looks. Explore our range of chic boilersuits and playsuits, offering effortless style for both day and evening.
Prepare for your next escape with Paolita's stunning swim and resort collection. Dive into our selection of beautifully designed bikinis and one-pieces, crafted for comfort and style. Complement your beach look with our luxurious resortwear, including flowing silk kimonos and elegant cover-ups that transition seamlessly from poolside to evening cocktails. Each piece is designed to make you feel confident and glamorous, whether you're lounging by the sea or exploring a new destination.
Shopping for Paolita fashion online is designed to be convenient and rewarding. We offer free worldwide shipping on orders over £250, ensuring your chosen pieces arrive directly at your door. Our dedicated customer service team is available to assist with any queries, reachable via phone at +44 (0)20 7221 8421 or email at shop@paolita.co.uk. Paolita is committed to providing exceptional service and high-quality garments that empower women to express their unique style. Don't forget to check for available student discounts (often verified through UNiDAYS or SheerID) and military discounts to make your purchase even more delightful.
PAOLITA was founded in 2009 and is headquartered in London, UK. It is part of Anna Paola Limited, with 1 locations.
Student Discount
PAOLITA offers student discounts, which are often verified at checkout. Some sources suggest verification through UNiDAYS or SheerID.
Military / Blue Light Discount
PAOLITA offers military discounts, which are often verified at checkout.
Free UK delivery on orders over £150. Express options available.
Returns Policy
14-day returns on unworn items with hygiene sticker intact.
Founded
2009
Headquarters
London, UK
Number of Stores
1
Parent Company
Anna Paola Limited
Rinse in cool fresh water after each wear. Hand wash with mild detergent and dry flat away from direct sunlight.
Our swimwear runs true to size. Consult our detailed size guide or contact us for specific measurements and fit advice.
No reviews yet for PAOLITA
Be the first to write a reviewCustomer Service
+44 (0)20 7221 8421Customer Service Email
customercare@paolita.co.ukCustomer Service Hours
Mon-Fri 9am-5pm
John Smedley
Discover John Smedley, the official UK store for the world's finest hand-crafted men's and women's knitwear, boasting over 235 years of British craftsmanship and a Royal Warrant.

DILLING
DILLING offers sustainable, skin-friendly organic underwear, outdoor wear, and indoor clothing made from Merino wool and cotton for the whole family, directly from their Danish manufacturer.

Lovedrobe
Lovedrobe offers stylish and contemporary plus-size curve fashion for ladies, delivering the latest trends directly to your wardrobe.

Rokit
Rokit offers a curated collection of vintage and second-hand clothing, from iconic brands to unique finds, ensuring sustainable style for every wardrobe.

Long Tall Sally
Long Tall Sally UK is the premier online destination for stylish and perfectly fitting clothing exclusively designed for tall women in UK sizes 8-24, ensuring confidence without compromising on style.