George W Davies

About George W Davies

George W Davies, affectionately known as GWD, is a distinguished UK fashion brand launched in 2020 by the visionary designer behind iconic high-street successes like Next, George at Asda, and Per Una at M&S. Building on a legacy of design excellence, GWD offers a curated collection of stylish women's occasionwear and charming children's clothing. The brand is committed to delivering quality, contemporary fashion that makes every moment special, from grand celebrations to everyday elegance.

Discover the GWD Collection

Women's Occasionwear & Everyday Style

Explore an exquisite range of women's fashion at GWD, perfect for any event. Our collection features stunning dresses, including maxi, midi, floral, lace, knitted, and knee-length styles, ideal for wedding guests, parties, or sophisticated evenings. Beyond occasionwear, find versatile pieces like elegant coats & jackets, chic denim, stylish skirts & culottes, and comfortable jeans & trousers to complete your wardrobe. GWD ensures you're impeccably dressed for every facet of your life.

Charming Kids' Fashion

GWD also caters to younger fashionistas with a delightful selection of girls' clothing. Discover adorable dresses, comfortable tops, blouses, jumpers, cardigans, T-shirts, and a variety of bottoms including skirts, jeans, and trousers. Our kids' collection is designed with both style and practicality in mind, ensuring children look and feel great. While the primary focus is on girls' wear, the brand also offers boyswear, making GWD a comprehensive destination for family fashion.

Your GWD Shopping Experience

Enjoy a seamless shopping journey at gwd.co.uk with customer-centric services. Benefit from FREE delivery on all UK orders, making it easier to receive your favourite styles. Returns are straightforward, with a small £2.50 fee deducted from refunds. Join our free membership programme to receive 15% off your first order, exclusive deals, and updates on new arrivals and events. GWD is also proud to offer a 15% discount to NHS workers as a token of appreciation.