Missguided fashion group Sumwon Studios sales triple
Missguided fashion group Sumwon Studios saw sales triple in its latest annual results.
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By Eloise Hill
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Missguided is your ultimate online destination for the latest stylish and affordable fashion trends, empowering women across the UK to look and feel confident with new arrivals weekly.
No live deals right now from Missguided — you can still shop the latest below.
Shop at MissguidedMissguided, a leading UK online fashion retailer, has been at the forefront of fast fashion since its inception in 2009. Originally founded with a vision to bring the latest trends directly to consumers, the brand quickly established itself as a powerhouse in empowering women through accessible and stylish clothing. Headquartered in Manchester, Missguided has evolved, and as of October 2023, its intellectual property and trademarks were acquired by Chinese fast-fashion giant Shein, with operations now managed by Sumwon Studios. This strategic move ensures Missguided continues its legacy of delivering cutting-edge fashion to a global audience, maintaining its strong online presence.
At Missguided, fashion-forward individuals can explore an extensive range of clothing designed to cater to every style and occasion. The brand is renowned for its diverse offerings, making it easy to buy fashionable pieces online. You'll find everything from essential wardrobe staples to show-stopping outfits, all reflecting the very latest trends.
Whether you're looking for a casual daytime dress, a sophisticated midi for work, or a glamorous mini dress for a night out, Missguided has you covered. Their collection of dresses is constantly updated with new styles, fabrics, and prints, ensuring you can always find the perfect ensemble to express your unique style.
Beyond dresses, Missguided excels in providing a wide variety of tops, versatile bodysuits, and a fantastic selection of jeans, including skinny, straight, and wide-leg fits. Shoppers can also discover stylish co-ords, loungewear, and accessories to complete any look. With new arrivals weekly, there's always something fresh to explore, allowing you to effortlessly update your wardrobe with the latest fashion.
Missguided is committed to making fashion accessible, offering various ways for customers to save. Students can take advantage of generous student discounts available through UNiDAYS and Student Beans, making trend-led fashion even more affordable. NHS and healthcare workers are also supported with discounts, often accessible via the Blue Light Card. While permanent military discounts are not a regular feature, occasional offers are provided, and Armed Forces Veterans can utilise Blue Light Card benefits. The brand has also historically run a loyalty programme, rewarding frequent shoppers with points, vouchers, and early access to sales, enhancing the overall online shopping experience.
Missguided was founded in 2009 and is headquartered in Manchester. It is part of Shein, with Online only locations.
Student Discount
Student discount available through UNiDAYS
NHS Discount
Missguided offers discounts for NHS and healthcare workers, typically via Blue Light Card. Historically, offers have ranged from 20% to 50% off, with current offers often around 20%. It's advisable to check the Blue Light Card portal for the latest available discounts.
Military / Blue Light Discount
While Missguided does not have permanent direct military discounts, they occasionally provide exclusive offers during key events. Armed Forces Veterans can often access discounts through the Blue Light Card. General discount codes may also be applicable for military personnel.
Loyalty Programme
Missguided Loyalty Programme
The Missguided Loyalty Programme rewards returning customers with benefits such as welcome back points for weekly logins, a £5 voucher after every three purchases over £30, and rewards for customer referrals. Members also gain access to exclusive discounts and early sales previews, enhancing the overall shopping experience.
Free UK delivery on orders over £40. Standard delivery 3-5 working days. Express options available.
Returns Policy
28-day returns policy. Items must be unworn with tags attached.
Founded
2009
Headquarters
Manchester
Number of Stores
Online only
Parent Company
Shein
Introducing more sustainable collections and materials as part of ongoing environmental initiatives.
Yes, students can get discount through UNiDAYS with a valid student email address.
Items can be returned within 28 days if unworn, unwashed and with original tags attached.
Yes, Missguided ships to many countries worldwide. Check the website for delivery options to your location.
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Be the first to write a reviewCustomer Service Email
customercare@missguided.comCustomer Service Hours
Mon-Fri 9am-5pm
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Missguided fashion group Sumwon Studios saw sales triple in its latest annual results.
Drapers Missguided fashion group triples revenue Sumwon Studios, founded by Missguided creator Nitin Passi (pictured), has tripled its full-year net revenue to $300m (£235m) in 2025, up from $100m (£78m) in 2024. The post Missguided fashion group triples revenue appeared first on Drapers.
The on-demand fashion group behind Missguided has reported a 200% increase in sales for 2025, Retail Week can reveal.
